Marketing Specialist

blnk
Egypt
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Creative taste","Strategic thinking","Creative direction","Data-driven decision-making","Communication"]

Lead blnk’s creative direction across brand, content, and campaigns for its fintech point-of-sale financing mission. Oversee content review, campaign strategy and execution (digital and on-ground), and maintain brand voice and visual consistency. Use performance data to identify winning patterns and translate them into repeatable playbooks. Champion AI-powered workflows to speed up ideation, briefing, and research, while building team fluency through documentation and informal training.

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FursaFursa
blnk
blnk
3 months ago

Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead blnk’s creative direction across brand, content, and campaigns for its fintech point-of-sale financing mission. Oversee content review, campaign strategy and execution (digital and on-ground), and maintain brand voice and visual consistency. Use performance data to identify winning patterns and translate them into repeatable playbooks. Champion AI-powered workflows to speed up ideation, briefing, and research, while building team fluency through documentation and informal training.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Review all content before publishing (copy, visuals, and format) and provide sharp, specific feedback.
  • •Develop content concepts, campaign ideas, and creative direction; translate winning patterns into repeatable playbooks.
  • •Lead integrated campaign planning and execution (digital and on-ground), including brief, timeline, asset coordination, and post-mortems.
  • •Maintain blnk’s brand voice and consistency across touchpoints, including messaging frameworks and brand guideline updates.
  • •Champion AI-powered workflows and internal engagement campaigns; coordinate suppliers and act as a marketing interface for sales/product/compliance.

Key Requirements

  • •4–7 years in brand, creative strategy, content, or marketing with a track record of elevating team output.
  • •Strong creative taste and the ability to defend creative decisions with clear feedback on copy and visuals.
  • •Daily hands-on AI experimentation, testing new tools and building workflows for creators and designers with human judgment.
  • •Strong Arabic (write, rewrite, and direct at a high level); English is professional.
  • •Comfort with data and performance dashboards to form hypotheses, adjust direction, and improve campaigns.
Experience:4-7 yearsFintechFinancial servicesConsumer apps
Skills:Creative tasteStrategic thinkingCreative directionData-driven decision-makingCommunication
Languages:ArabicEnglish
Tech Stack:AI

Company Brief

blnk
blnk is an Egyptian consumer finance company offering point-of-sale financing. It enables shoppers to get instant credit at partner merchants, with approvals in minutes and repayment terms up to 36 months.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: 6th of October, Giza, Egypt
WebsiteLinkedIn