Agoda

1 day ago

ABM & Lead Generation Manager (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end acquisition funnel for a named account universe, driving tiered ABM (1:1 and 1:few) and a capped 1:many lead generation engine over the same list. Partner with BD on target tiering, goals, and capacity allocation (~70% ABM). As a player-coach, carry marquee accounts, build playbooks, and lead team growth while defining account and funnel measurement with MarOps/RevOps.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the target universe and full acquisition funnel: tier named lists with BD and set goals, capacity allocation, and operating rhythm.
•Run a capped 1:many lead gen engine for the tail using templated, archetype-segmented campaigns routed cleanly to BD.
•Carry marquee accounts as a player-coach and co-own named accounts with BD, including committee mapping and multi-product narratives.
•Direct bespoke content and exec engagement, build the playbook, and define account-level and funnel measurement with MarOps/RevOps.
•Lead and grow the team, and sell the program internally.

Key Requirements

•6+ years in B2B marketing and/or sales, including 3+ years in ABM or named-account field marketing.
•Ability to run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with strong capacity-allocation judgment.
•Player-coach mindset with demonstrated BD partnership and buying-committee fluency.
•Multi-product selling and account + funnel measurement literacy, including CRM/MAP fluency.
•People leadership and comfort building from scratch.

Experience:B2B

Skills:Capacity allocationPlayer-coachingBD partnershipPeople leadershipPlaybook building

Certifications:ITSMA/ABM certification

Languages:English

Tech Stack:CRMMAP

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Agoda

1 day ago

ABM & Lead Generation Manager (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own the target universe and full acquisition funnel: tier named lists with BD and set goals, capacity allocation, and operating rhythm.
•Run a capped 1:many lead gen engine for the tail using templated, archetype-segmented campaigns routed cleanly to BD.
•Carry marquee accounts as a player-coach and co-own named accounts with BD, including committee mapping and multi-product narratives.
•Direct bespoke content and exec engagement, build the playbook, and define account-level and funnel measurement with MarOps/RevOps.
•Lead and grow the team, and sell the program internally.

Key Requirements

•6+ years in B2B marketing and/or sales, including 3+ years in ABM or named-account field marketing.
•Ability to run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with strong capacity-allocation judgment.
•Player-coach mindset with demonstrated BD partnership and buying-committee fluency.
•Multi-product selling and account + funnel measurement literacy, including CRM/MAP fluency.
•People leadership and comfort building from scratch.

Experience:B2B

Skills:Capacity allocationPlayer-coachingBD partnershipPeople leadershipPlaybook building

Certifications:ITSMA/ABM certification

Languages:English

Tech Stack:CRMMAP

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn