Account Manager – Communications Analytics

Burson
Gurugram
Workplace: HybridFull timeFunction: Customer Success & Account ManagementSkills: ["Analytical rigor","Communication","Attention to detail","Creative problem solving","Customer-first mindset"]

Drive analytics-led account management by transforming PR and social media data into actionable insights that shape communication strategy and content marketing. Develop reporting systems and statistical techniques for domestic and global stakeholders, run listening studies for competitive intelligence, and maintain robust data sources and databases. Build an analytics tool ecosystem, evaluate vendors and partners, and lead day-to-day work planning while using a data-driven, customer-first approach to improve client outcomes.

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Burson
Burson
1 month ago

Account Manager – Communications Analytics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Drive analytics-led account management by transforming PR and social media data into actionable insights that shape communication strategy and content marketing. Develop reporting systems and statistical techniques for domestic and global stakeholders, run listening studies for competitive intelligence, and maintain robust data sources and databases. Build an analytics tool ecosystem, evaluate vendors and partners, and lead day-to-day work planning while using a data-driven, customer-first approach to improve client outcomes.
Location: Gurugram
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Mid level

Key Responsibilities

  • •Analyze quantitative and qualitative PR and social media data to optimize brand strategy and identify audience behaviors.
  • •Develop and implement data collection systems and statistical techniques to produce ongoing, intuitive reports for stakeholders.
  • •Conduct listening studies to identify brand differentiators and monitor consumer conversations to capitalize on opportunities or mitigate crises.
  • •Create and manage an analytics tool ecosystem and integrate existing platforms with new tools.
  • •Set clear objectives, monitor progress, provide feedback, and focus team resources on critical goals while maintaining client relationships.

Key Requirements

  • •4+ years of proven analytics industry experience as a Communications Analyst.
  • •Strong knowledge of statistics and hands-on experience analyzing large datasets with statistical packages.
  • •Ability to master software tools for measurement and social listening, including boolean queries.
  • •Exceptional ability to collect, organize, and disseminate information with accuracy and attention to detail.
  • •Excellent written and verbal communication skills to present complex findings to non-technical stakeholders.
Skills:Analytical rigorCommunicationAttention to detailCreative problem solvingCustomer-first mindset
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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