Freshworks

2 days ago

Senior Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end demand generation execution for a B2B SaaS business, driving new logo acquisition, pipeline, and revenue. Build and optimize multi-channel campaigns across LinkedIn, Google, Reddit, paid social, display/programmatic, and email, including ABM using Demandbase or 6sense. Partner with Product Marketing, Sales, Marketing Operations, RevOps, and Analytics to improve messaging, tracking, attribution, and performance through testing and data-driven optimization.

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
•Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
•Develop and execute ABM campaigns using platforms like Demandbase or 6sense, including audience segments and targeted account lists.
•Monitor performance and run A/B tests across messaging, creative, audiences, landing pages, and digital experiences to improve engagement, conversion, and pipeline.
•Collaborate cross-functionally to ensure accurate tracking, reporting, and attribution, and manage agency/vendor relationships for high-quality execution.

Pay and Benefits

Salary: USD 130,000 - 152,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionDisability InsuranceLife InsuranceEquityEsppPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

•4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
•Experience executing multi-channel demand generation campaigns from planning through optimization.
•Strong understanding of the demand generation funnel (lead generation, nurture, ABM, pipeline creation, and revenue impact).
•Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
•Experience with ABM platforms (Demandbase or 6sense) and tools like Marketo and Salesforce for campaign execution and reporting.

Experience:4-7 yearsB2B SaaSDemand generationABM

Skills:Analytical skillsProject managementData-driven decision-makingWritten communicationCross-functional collaboration

Languages:English

Tech Stack:Demandbase6senseMarketoSalesforceLinkedIn AdsGoogle AdsSEMRedditEmail marketingPaid socialDisplay advertisingProgrammatic advertisingPaid mediaA/B testingAI tools

Company Brief

Freshworks

Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor

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Freshworks

2 days ago

Senior Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
•Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
•Develop and execute ABM campaigns using platforms like Demandbase or 6sense, including audience segments and targeted account lists.
•Monitor performance and run A/B tests across messaging, creative, audiences, landing pages, and digital experiences to improve engagement, conversion, and pipeline.
•Collaborate cross-functionally to ensure accurate tracking, reporting, and attribution, and manage agency/vendor relationships for high-quality execution.

Pay and Benefits

Salary: USD 130,000 - 152,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionDisability InsuranceLife InsuranceEquityEsppPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

•4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
•Experience executing multi-channel demand generation campaigns from planning through optimization.
•Strong understanding of the demand generation funnel (lead generation, nurture, ABM, pipeline creation, and revenue impact).
•Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
•Experience with ABM platforms (Demandbase or 6sense) and tools like Marketo and Salesforce for campaign execution and reporting.

Experience:4-7 yearsB2B SaaSDemand generationABM

Skills:Analytical skillsProject managementData-driven decision-makingWritten communicationCross-functional collaboration

Languages:English

Tech Stack:Demandbase6senseMarketoSalesforceLinkedIn AdsGoogle AdsSEMRedditEmail marketingPaid socialDisplay advertisingProgrammatic advertisingPaid mediaA/B testingAI tools

Company Brief

Freshworks

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor