Marketing Assistant Manager

Sony Music
Hong Kong
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 4-5 yearsEducation: bachelorsSkills: ["Creativity","Data-driven mindset","Communication","Collaboration","Organizational skills"]

Plan and execute integrated marketing strategies that grow artist audiences, streaming, and commercial outcomes across digital, social, content, media, and consumer touchpoints. Lead end-to-end campaign management from pre-release planning through post-release evaluation, collaborating with artists, artist management, digital teams, media partners, and internal stakeholders. Use analytics to track KPIs and optimize ROI, while managing campaign budgets and deliverables for local and international releases.

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Sony Music
Sony Music
2 days ago

Marketing Assistant Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Plan and execute integrated marketing strategies that grow artist audiences, streaming, and commercial outcomes across digital, social, content, media, and consumer touchpoints. Lead end-to-end campaign management from pre-release planning through post-release evaluation, collaborating with artists, artist management, digital teams, media partners, and internal stakeholders. Use analytics to track KPIs and optimize ROI, while managing campaign budgets and deliverables for local and international releases.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop and execute comprehensive marketing plans for local and international artists, releases, and projects.
  • •Lead end-to-end campaign management from pre-release planning through post-release performance evaluation.
  • •Coordinate cross-functional marketing activities across Digital, Artist Management, and Promotion teams.
  • •Create and implement social media strategies across Instagram, Facebook, YouTube, Threads, and emerging platforms, including content calendars and social execution.
  • •Analyze performance data (streaming, social, audience, KPIs) and generate reports to optimize strategies and ROI while managing marketing budgets.

Key Requirements

  • •4–5 years’ experience in the music industry.
  • •Bachelor of Communication degree.
  • •Preferably bilingual in Chinese and English.
  • •Experience developing integrated marketing campaigns in music/entertainment/media.
  • •Video shooting/editing skills, including short-form content creation.
Experience:4-5 yearsMusic industryMusicEntertainmentMedia
Education:Bachelor's in Communication
Skills:CreativityData-driven mindsetCommunicationCollaborationOrganizational skills
Languages:EnglishChinese
Tech Stack:InstagramFacebookYouTubeThreadsPhotoshopIllustratorInDesignFinal Cut Pro XAdobe After EffectsAdobe Premiere

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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