Sr Specialist, Content & Publishing, Brand adidas

Adidas
Seoul
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Project management","Stakeholder management","Communication"]

Translate brand, category, and commercial priorities into locally relevant, platform-optimized digital experiences across adidas owned channels, including adidas.com and adidas App. Plan and manage digital activation calendars for key campaigns, product launches, memberships, and commercial moments, ensuring timely, high-quality delivery. Execute end-to-end campaign and platform content work, localize global assets for Korea, coordinate stakeholders and agencies, and use KPIs and consumer insights to optimize engagement, traffic, conversion, and platform growth.

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FursaFursa
Adidas
Adidas
2 months ago

Sr Specialist, Content & Publishing, Brand adidas

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Last checked: 20 hours agoStatus: Live

Job Summary

Translate brand, category, and commercial priorities into locally relevant, platform-optimized digital experiences across adidas owned channels, including adidas.com and adidas App. Plan and manage digital activation calendars for key campaigns, product launches, memberships, and commercial moments, ensuring timely, high-quality delivery. Execute end-to-end campaign and platform content work, localize global assets for Korea, coordinate stakeholders and agencies, and use KPIs and consumer insights to optimize engagement, traffic, conversion, and platform growth.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Lead and execute digital activation plans across adidas.com, adidas App, and CONFIRMED App for Korea’s brand, category, and business priorities.
  • •Manage the Digital Activation Calendar aligned to seasonal campaigns, product launches, membership moments, and platform-specific opportunities.
  • •Drive end-to-end digital content execution for key campaigns, product launches, collaborations, seasonal moments, and commercial events, including go-live planning and approvals.
  • •Adapt and localize global and regional content for the Korean market, ensuring timely delivery and consistent digital experiences across platforms.
  • •Monitor KPIs and performance data, then translate insights into recommendations to improve consumer engagement, traffic, conversion, and owned platform growth.

Key Requirements

  • •University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
  • •5 years’ experience in relevant marketing fields, with content creation/creative work preferred.
  • •Marketing and/or sales experience.
  • •Experience in digital marketing, content publishing, eCommerce, or platform activation (preferred).
  • •Ability to manage multiple stakeholders and external agency partners.
Experience:5+ yearsDigital marketingContent publishingECommercePlatform activation
Education:Bachelor's
Skills:Analytical thinkingProblem-solvingProject managementStakeholder managementCommunication
Languages:KoreanEnglish
Tech Stack:MS OfficeSEOAI

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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