Sr Specialist, Content & Publishing, Brand adidas

Translate brand, category, and commercial priorities into locally relevant, platform-optimized digital experiences across adidas owned channels, including adidas.com and adidas App. Plan and manage digital activation calendars for key campaigns, product launches, memberships, and commercial moments, ensuring timely, high-quality delivery. Execute end-to-end campaign and platform content work, localize global assets for Korea, coordinate stakeholders and agencies, and use KPIs and consumer insights to optimize engagement, traffic, conversion, and platform growth.