Product Manager - CRM

Kraken
Canada, Brazil, Colombia, Argentina, Mexico
Workplace: RemoteFull timeFunction: Product ManagementExperience: 4+ yearsSkills: ["Product requirements writing","Stakeholder management","Analytical thinking","Troubleshooting","Communication"]

Own and evolve the CRM and sales tooling product strategy for Kraken’s B2B organization. Drive the CRM roadmap and prioritization across multiple sales teams, translating stakeholder needs into requirements for administrators and engineers. Establish consistent intake and prioritization processes, improve workflow and data coherence across CRM platforms, and define what a high-performing CRM ecosystem looks like using qualitative and quantitative insights.

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Kraken
Kraken
3 days ago

Product Manager - CRM

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and evolve the CRM and sales tooling product strategy for Kraken’s B2B organization. Drive the CRM roadmap and prioritization across multiple sales teams, translating stakeholder needs into requirements for administrators and engineers. Establish consistent intake and prioritization processes, improve workflow and data coherence across CRM platforms, and define what a high-performing CRM ecosystem looks like using qualitative and quantitative insights.
Location: Canada, Brazil, Colombia, Argentina, Mexico
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own and evolve the CRM and sales tooling product strategy and roadmap for Kraken’s B2B sales organization, including how Salesforce and other sales platforms support sales motions and customer segments.
  • •Lead prioritization across stakeholder needs, balancing trade-offs and sequencing against available delivery capacity.
  • •Assess incoming CRM requests, identify underlying product/process/integration/data issues, and translate them into clearly scoped work.
  • •Drive product coherence across multiple CRM and sales platforms by defining ownership of records, workflows, integrations, and data.
  • •Partner with Sales leaders and end users to understand workflow friction (lead management, account management, pipeline progression, forecasting, and customer data quality) and translate it into scalable product requirements.

Key Requirements

  • •4+ years delivering technology, tooling, or workflow improvements as a Product Manager/Product Owner for sales or go-to-market organizations.
  • •Strong working knowledge of Salesforce Sales Cloud (objects, record types, flows, assignment rules, permissions, declarative configuration).
  • •Ability to own a product roadmap and prioritize competing requests across stakeholder groups and business units.
  • •Skill at turning ambiguous business requests into scoped, actionable, and estimable requirements for technical delivery teams.
  • •Strong product requirements writing, plus experience partnering with technical and non-technical stakeholders (Engineering, Sales leadership, business operations, end users).
Experience:4+ yearsFintechFinancial servicesCryptoPaymentsDigital assets
Skills:Product requirements writingStakeholder managementAnalytical thinkingTroubleshootingCommunication
Certifications:Salesforce Administrator
Tech Stack:SalesforceSalesforce Sales CloudCRMSalesforce objectsRecord typesFlowsAssignment rulesDeclarative configurationAttioOutreachFrontPardotMCAE

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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