Senior Director, Marketing Operations

Fireblocks
New York
Workplace: OnsiteFull timeUSD 154,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Systems thinking","Data-driven decision making","Cross-functional collaboration"]

Own and continuously improve Fireblocks’ global marketing technology stack, including martech platform evaluation, integrations, and optimization. Lead full-funnel pipeline measurement from MQL through closed-won and partner with data/analytics to develop attribution models, forecasting frameworks, and executive dashboards. Define funnel and routing logic, enforce data governance and operational processes, manage and grow a global marketing operations team, and drive actionable insights across marketing, sales, revenue operations, finance, and analytics.

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FursaFursa
Fireblocks
Fireblocks
2 months ago

Senior Director, Marketing Operations

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and continuously improve Fireblocks’ global marketing technology stack, including martech platform evaluation, integrations, and optimization. Lead full-funnel pipeline measurement from MQL through closed-won and partner with data/analytics to develop attribution models, forecasting frameworks, and executive dashboards. Define funnel and routing logic, enforce data governance and operational processes, manage and grow a global marketing operations team, and drive actionable insights across marketing, sales, revenue operations, finance, and analytics.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own, govern, and continuously improve the global marketing technology stack, including evaluation, implementation, and optimization of platforms.
  • •Define and enforce data governance standards, system integrations, and operational processes across marketing platforms.
  • •Lead pipeline measurement and reporting from MQL through closed-won with full-funnel visibility and actionable executive dashboards.
  • •Design and enforce global operational processes for campaign execution, lead management, and performance reporting, ensuring data accuracy and integrity.
  • •Build, lead, and develop a high-performing global marketing operations team and foster a culture of operational excellence and continuous improvement.

Pay and Benefits

Salary: USD 154,000 - 230,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of B2B SaaS marketing operations experience, including at least 3 years supporting a company with $100M+ ARR.
  • •3+ years of people management experience leading a marketing operations function.
  • •Deep hands-on expertise with enterprise martech platforms such as Marketo and Salesforce (or equivalent).
  • •Proven ability to own pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution and funnel analytics.
  • •Strong BI and reporting tools experience (e.g., Tableau, Domo, Looker) and ability to architect and govern a marketing technology stack at scale.
Experience:8+ yearsB2B SaaSMartechAnalyticsFintechDigital assetsWeb3
Skills:LeadershipCommunicationSystems thinkingData-driven decision makingCross-functional collaboration
Languages:English
Tech Stack:MarketoSalesforce6senseHubSpotAttribution modelsTableauDomoLookerBICRMForecastingPipeline measurementDashboarding

Company Brief

Fireblocks
Provides institutional-grade digital asset custody, transfer, and settlement infrastructure enabling banks, exchanges, and enterprises to securely issue, store, and move cryptocurrencies and tokenized assets.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn