Director, Integrated Marketing

RealReal
San Francisco, New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Strategic judgment","Cross-functional leadership","Analytical thinking","Written and verbal communication","Executive communication"]

Own integrated marketing planning as the go-to-market quarterback—translating brand strategy, consumer insights, and business priorities into a prioritized, cross-channel roadmap. Lead portfolio pacing and sequencing across campaigns, launches, seasonal moments, promotions, and partnerships, and establish the planning rhythms, briefs, and KPIs that align teams. Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Product, Partnerships, and Sales while building repeatable playbooks and leading the Senior Manager of Integrated Marketing.

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RealReal
RealReal
3 days ago

Director, Integrated Marketing

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Job Summary

Own integrated marketing planning as the go-to-market quarterback—translating brand strategy, consumer insights, and business priorities into a prioritized, cross-channel roadmap. Lead portfolio pacing and sequencing across campaigns, launches, seasonal moments, promotions, and partnerships, and establish the planning rhythms, briefs, and KPIs that align teams. Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Product, Partnerships, and Sales while building repeatable playbooks and leading the Senior Manager of Integrated Marketing.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Translate brand strategy, consumer insights, and company growth priorities into a clear integrated go-to-market strategy and marketing plan.
  • •Guide the portfolio, pacing, and sequencing of major campaigns, growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives.
  • •Lead annual, quarterly, and ongoing integrated planning by establishing calendars, operating rhythms, and decision points to align teams.
  • •Develop integrated briefs covering objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership; orchestrate cross-team execution for a cohesive customer experience.
  • •Lead and develop the Senior Manager of Integrated Marketing; represent integrated recommendations in senior leadership forums and establish measurement plans and learning loops.
Travel: Low travel

Key Requirements

  • •15+ years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles.
  • •Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization.
  • •Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, retail, product, partnerships, and owned experiences work together to drive results.
  • •Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan.
  • •Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks.
Experience:15+ years
Skills:Strategic judgmentCross-functional leadershipAnalytical thinkingWritten and verbal communicationExecutive communication

Company Brief

RealReal
Operates an online luxury consignment marketplace for buying and selling authenticated pre-owned designer fashion, jewelry, watches, and home goods. It combines e-commerce with authentication, pricing, and logistics services for sellers and shoppers.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 3.3
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