Director, Growth Content

Airwallex
San Francisco
Workplace: HybridFull timeUSD 183,560 - 262,229 annuallyFunction: Content & Editorial (Writing/Editing)Skills: ["Writing","Editing","Leadership","Strategic thinking","Communication"]

Lead and scale Airwallex's global growth content strategy across channels, owning end-to-end content for fintech products. Manage a team of creators and editors, collaborate with marketing, product, and sales, and drive pipeline through blogs, guides, videos, whitepapers, and webinars. Focus on AI-enabled workflows, SEO, and regional localization across Americas, EMEA, APAC, and China, while measuring impact on brand and revenue.

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Airwallex
Airwallex
4 months ago

Director, Growth Content

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Job Summary

Lead and scale Airwallex's global growth content strategy across channels, owning end-to-end content for fintech products. Manage a team of creators and editors, collaborate with marketing, product, and sales, and drive pipeline through blogs, guides, videos, whitepapers, and webinars. Focus on AI-enabled workflows, SEO, and regional localization across Americas, EMEA, APAC, and China, while measuring impact on brand and revenue.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Director level

Key Responsibilities

  • •Develop and implement a comprehensive content strategy that aligns with the company’s goals, brand identity, and audience needs across multiple products and global markets.
  • •Lead the creation of content across formats (blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, social media) to support product launches, campaigns, and demand generation initiatives.
  • •Lead, manage, and coach a team of content creators, editors, and strategists, fostering a collaborative and high-performing environment.
  • •Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization.
  • •Establish and refine content production processes to ensure high-quality output with efficient ideation-to-publication lifecycles.

Pay and Benefits

Salary: USD 183,560 - 262,229 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for fintech or technology sector experience.
  • •Proven track record of developing and executing successful content strategies for tech products with a user-first approach.
  • •Exceptional writing and editing skills, with the ability to convey complex information clearly and engagingly.
  • •Experience in coaching and team development, with a demonstrated ability to build and scale content teams.
  • •Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows.
Experience:FintechTechnology
Skills:WritingEditingLeadershipStrategic thinkingCommunication
Tech Stack:AI toolsSEOContent management

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor