Director Product Incubation (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Data-driven decision making","Partnering","Communication","Influencing","Coaching"]

Own the end-to-end digital/DTC exclusive product agenda, from strategy and range direction to building a structured product incubation process and running an in-season “read & react” loop. You’ll lead digital exclusive assortment planning, coordinate cross-functional workshops and launches, drive tracking and data-driven adjustments, and shift the organization toward IP-driven initiatives to strengthen inline and new product presence.

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Adidas
Adidas
1 day ago

Director Product Incubation (Shanghai, SH, CN)

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Last checked: 13 hours agoStatus: Live

Job Summary

Own the end-to-end digital/DTC exclusive product agenda, from strategy and range direction to building a structured product incubation process and running an in-season “read & react” loop. You’ll lead digital exclusive assortment planning, coordinate cross-functional workshops and launches, drive tracking and data-driven adjustments, and shift the organization toward IP-driven initiatives to strengthen inline and new product presence.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Shape digital/DTC exclusive strategy and range direction, owning the strategic view of the exclusive assortment across categories and platforms.
  • •Build and maintain the digital exclusive brief framework and define the range plan aligned to key GTM milestones.
  • •Establish the Product Incubation Process and act as digital SPOC to drive it across teams, including planning and organizing monthly workshops.
  • •Lead the seasonal kickoff and in-season “read & react” loop for exclusives, using tracking templates and cross-team action plans to optimize performance.
  • •Lead, develop, and coach team members, setting goals and KPIs across the incubation process and strengthening product performance through differentiated store-level planning.

Key Requirements

  • •Bachelor’s degree required.
  • •Minimum 10 years of work experience in product/merchandising/buying or related digital commercial functions, with at least 5 years in a supervisory role.
  • •Fluent written and spoken English and Mandarin.
  • •Strong analytical skills to lead in-season “read & react” and data-driven decision making.
  • •Ability to establish structured processes and drive them across functions as a SPOC.
Experience:10+ yearsProductMerchandisingBuyingDigital commercial
Education:Bachelor's
Skills:Data-driven decision makingPartneringCommunicationInfluencingCoaching
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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