Demand Generation Associate, Field Programs

Webflow
United States
Workplace: RemoteFull timeUSD 103,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Stakeholder management","Operational discipline","Program management","Judgment"]

Own the end-to-end demand generation execution for Webflow field plays, event activations, sponsorship portfolio campaigns, and the gifting program. Partner with Sales, SDR/XDR, and Field Marketing to coordinate outreach, follow-ups, reporting, and vendor/program management. Build and iterate AI-assisted workflows for research, briefs, reporting, and stakeholder updates, and evolve from executing defined programs to shaping field activation strategy over time.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Webflow
Webflow
4 days ago

Demand Generation Associate, Field Programs

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 47 minutes agoStatus: Live

Job Summary

Own the end-to-end demand generation execution for Webflow field plays, event activations, sponsorship portfolio campaigns, and the gifting program. Partner with Sales, SDR/XDR, and Field Marketing to coordinate outreach, follow-ups, reporting, and vendor/program management. Build and iterate AI-assisted workflows for research, briefs, reporting, and stakeholder updates, and evolve from executing defined programs to shaping field activation strategy over time.
Location: United States
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own demand gen execution for field plays and event activations, including outreach sequencing, list management, 48-hour post-event follow-up coordination, and post-campaign reporting.
  • •Manage Webflow’s third-party sponsorship portfolio end-to-end, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting.
  • •Run the gifting program end-to-end (campaign trigger setup, execution, inventory management, ROI tracking, and program reporting).
  • •Serve as the point of contact for sponsorship and gifting programs, ensuring Sales, XDR, and Field Marketing have accurate current visibility into what’s running, landed, and results.
  • •Build and deploy AI-assisted workflows with humans in the review loop for research, briefs/copy, post-event reporting, and stakeholder updates.
Travel: Medium travel

Pay and Benefits

Salary: USD 103,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Rsus401k

Key Requirements

  • •2-4 years of experience in demand generation, revenue marketing, growth marketing, or a similar role at a B2B SaaS company.
  • •Track record coordinating cross-functional programs across Sales, SDR/XDR, and marketing with examples of keeping stakeholders informed and investments on track.
  • •Hands-on experience working with AI tools in production workflows (built or iterated on AI-assisted sequences, briefs, or reports).
  • •Comfort using marketing automation and CRM systems such as Marketo, HubSpot, and Salesforce for campaign setup, tracking, and reporting.
  • •Operational discipline, proactive communication, measurable success metrics, and judgment on when to use AI vs. require a human decision.
Experience:2-4 yearsB2B SaaS
Skills:CommunicationStakeholder managementOperational disciplineProgram managementJudgment
Tech Stack:AI agentsMarketoHubSpotSalesforce

Company Brief

Webflow
Provides a visual web development platform enabling designers and teams to build, launch, and scale responsive websites and web apps without coding, combining design tools, CMS, hosting, and collaboration features.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn