Staff Product Manager, Growth Alliance (all genders)

HelloFresh
New York, Toronto
Workplace: OnsiteFull timeUSD 190,000 - 233,000Function: Product ManagementExperience: 6+ yearsSkills: ["Cross-functional collaboration","Customer empathy","Experimentation","Ownership","Data-driven decision making"]

Lead the Onboarding squad to define the end-to-end product vision for guiding new customers from first delivery into habitual, high-value subscription across web and app. Own the Next Best Action (NBA) framework to deliver the right, ML-powered customer action at each early lifecycle moment. Drive measurable improvements in settled conversion through high-velocity experimentation, partner with Data Science and Engineering, and align multiple squads, tribes, and channels around shared north-star metrics.

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HelloFresh
HelloFresh
1 day ago

Staff Product Manager, Growth Alliance (all genders)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead the Onboarding squad to define the end-to-end product vision for guiding new customers from first delivery into habitual, high-value subscription across web and app. Own the Next Best Action (NBA) framework to deliver the right, ML-powered customer action at each early lifecycle moment. Drive measurable improvements in settled conversion through high-velocity experimentation, partner with Data Science and Engineering, and align multiple squads, tribes, and channels around shared north-star metrics.
Location: New York, Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the product vision and strategy for the end-to-end onboarding experience across HelloFresh Group brands, from post-checkout confirmation to settled conversion.
  • •Lead the build and scaling of the Next Best Action (NBA) framework, a segment- and state-aware personalization system delivered across web and app.
  • •Drive measurable improvement in settled conversion through a high-velocity experimentation roadmap.
  • •Own the full-surface onboarding experience (welcome dashboard, subscription management, meal selection flows, app onboarding layer, and CRM-triggered touchpoints) with coherence across channels.
  • •Partner with Data Science and Engineering on the data/ML foundations and act as the connective tissue between squads and tribes around shared north-star metrics.

Pay and Benefits

Salary: USD 190,000 - 233,000
Perks:401kPaid LeaveHealth InsuranceDiscounts

Key Requirements

  • •6+ years of PM experience at Senior or Staff level, with hands-on growth experimentation (A/B and multivariate testing, holdouts) in consumer subscription products.
  • •Strong understanding of subscription customer lifecycle and early retention levers, translating customer friction/delight into business impact across the Box 0→3 window.
  • •Proven ability to own end-to-end, cross-surface product experiences spanning web and native app with coherence across channels.
  • •Experience collaborating without direct authority across squads/tribes (Engineering, CRM, Data Science, Design, Marketing) toward shared goals and metrics.
  • •Comfort partnering with Data Science on ML-powered personalization systems, translating model outputs into clear product decisions.
Experience:6+ yearsConsumer subscription productsGrowth experimentationML-powered personalization
Skills:Cross-functional collaborationCustomer empathyExperimentationOwnershipData-driven decision making
Languages:English
Tech Stack:A/B testingMultivariate testingML-powered personalizationCRM

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn