Jetson

1 day ago

Marketing LifeCycle Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Own the post-lead, pre-sale lifecycle marketing engine that converts interest into revenue. Build and optimize nurture programs across email and SMS, maintain audience segmentation, and architect HubSpot workflows, lead scoring, and lifecycle stages to reflect buyer readiness. Partner with sales to reduce bottlenecks, run structured tests using HubSpot reporting, and improve pipeline quality, conversion rates, and speed to sale across segments and geographies.

Location: North Vancouver

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design and manage nurture programs across email, SMS, and other channels to move prospects toward a buying decision.
•Build, maintain, and optimize audience segmentation in HubSpot, including interest segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts.
•Architect HubSpot workflows and lead scoring models that define buyer readiness and route leads to sales at the right moment.
•Partner with sales to understand where leads stall, build enablement materials for objections, and create a feedback loop between sales and marketing.
•Identify funnel leaks and conversion bottlenecks using HubSpot reporting and analytics; run tests and implement improvements to increase downstream revenue.

Pay and Benefits

Salary: USD 87,000 - 97,000 annually

Perks:DentalVisionLife InsuranceHealth InsuranceDisability InsuranceEducation SupportParental LeaveEquity

Key Requirements

•4–6 years of lifecycle or CRM marketing experience owning middle and bottom of the funnel in a high-growth or startup environment.
•Hands-on HubSpot expertise including lead scoring models, workflow logic, lifecycle stages, segmented lists, and attribution dashboards.
•Experience adapting lifecycle programs across multiple geographies with an understanding of buyer behavior and channel preference by market.
•Familiarity with coordinated nurture across marketing channels including email, SMS, paid retargeting, and organic.
•Experience with interest-based and behavioral segmentation and strong analytical skills using reporting tools to make data-driven decisions.

Experience:4-6 years

Skills:Analytical skillsCollaborationWritten communicationData-driven decision-making

Languages:English

Tech Stack:HubSpotAIEmailSMS

Company Brief

Jetson

Designs and sells smart sleep and home comfort products, including adjustable mattresses, smart bases, pillows, and connected bedding accessories aimed at improving sleep quality through ergonomic design and technology-enhanced features.

Industry: Consumer Goods

Website

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Jetson

1 day ago

Marketing LifeCycle Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: North Vancouver

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Design and manage nurture programs across email, SMS, and other channels to move prospects toward a buying decision.
•Build, maintain, and optimize audience segmentation in HubSpot, including interest segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts.
•Architect HubSpot workflows and lead scoring models that define buyer readiness and route leads to sales at the right moment.
•Partner with sales to understand where leads stall, build enablement materials for objections, and create a feedback loop between sales and marketing.
•Identify funnel leaks and conversion bottlenecks using HubSpot reporting and analytics; run tests and implement improvements to increase downstream revenue.

Pay and Benefits

Salary: USD 87,000 - 97,000 annually

Perks:DentalVisionLife InsuranceHealth InsuranceDisability InsuranceEducation SupportParental LeaveEquity

Key Requirements

•4–6 years of lifecycle or CRM marketing experience owning middle and bottom of the funnel in a high-growth or startup environment.
•Hands-on HubSpot expertise including lead scoring models, workflow logic, lifecycle stages, segmented lists, and attribution dashboards.
•Experience adapting lifecycle programs across multiple geographies with an understanding of buyer behavior and channel preference by market.
•Familiarity with coordinated nurture across marketing channels including email, SMS, paid retargeting, and organic.
•Experience with interest-based and behavioral segmentation and strong analytical skills using reporting tools to make data-driven decisions.

Experience:4-6 years

Skills:Analytical skillsCollaborationWritten communicationData-driven decision-making

Languages:English

Tech Stack:HubSpotAIEmailSMS

Company Brief

Jetson

Industry: Consumer Goods

Website