Banking and Capital Markets Product Marketing Lead

Chainlink Labs
New York, United States
Workplace: RemoteFull timeUSD 101,000 - 228,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Tactical execution","Stakeholder management","Communication","Relationship building"]

Own and scale product marketing for Banking, Capital Markets, and Asset Management segments. Lead integrated GTM and messaging tied to core use cases, drive institutional engagement with clients and partners, and build relationships with internal sales to increase pipeline. Run key programs like industry surveys and research to inform positioning and thought leadership, and execute high-velocity campaigns with rapid iteration in regulated environments.

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Chainlink Labs
Chainlink Labs
5 days ago

Banking and Capital Markets Product Marketing Lead

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Last checked: 7 hours agoStatus: Live

Job Summary

Own and scale product marketing for Banking, Capital Markets, and Asset Management segments. Lead integrated GTM and messaging tied to core use cases, drive institutional engagement with clients and partners, and build relationships with internal sales to increase pipeline. Run key programs like industry surveys and research to inform positioning and thought leadership, and execute high-velocity campaigns with rapid iteration in regulated environments.
Location: New York, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments.
  • •Develop product marketing plans and messaging aligned with core business use cases and priorities.
  • •Build and grow relationships with institutional clients, partners, and internal sales teams to increase deal velocity and long-term value.
  • •Own product marketing programs (e.g., industry surveys and research) to inform positioning and thought leadership.
  • •Execute high-velocity campaigns and initiatives, iterating quickly while delivering consistent business outcomes.

Pay and Benefits

Salary: USD 101,000 - 228,000 annually

Key Requirements

  • •Led high-impact global B2B marketing initiatives focused on selling to financial services and fintech brands.
  • •Have a background in banking, capital markets, fintech, or asset management with experience marketing to institutional buyers.
  • •Built and executed product marketing plans and GTM strategies tied to major business objectives.
  • •Worked in regulated industries, handling compliance considerations in marketing execution.
  • •Partnered with sales teams to drive client engagement and pipeline development.
Skills:Strategic thinkingTactical executionStakeholder managementCommunicationRelationship building

Company Brief

Chainlink Labs
Chainlink Labs develops decentralized oracle networks and Web3 services that connect smart contracts to real-world data, enabling secure off-chain inputs, outputs, and computation for blockchains and enterprise applications.
Industry: Blockchain & Web3
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2014
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Glassdoor: 3.6
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