3 months ago

Demand Generation Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead end-to-end demand generation programs for Talos, designing ABM and integrated campaigns to target institutional buyers in fintech/saaS. Own funnel from awareness to qualified leads, align content, channels, and sales, and drive pipeline with a data-driven approach, messaging clarity, and cross-team collaboration.

Location: London, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design demand generation programs end-to-end, aligning to the buyer journey for Talos’s ICPs (global banks, asset managers, hedge funds, and more).
•Build and run ABM plays targeting named accounts, coordinating across paid, email, content, and event channels.
•Develop event-driven programs tied to industry conferences to generate qualified pipeline.
•Manage co-marketing programs with strategic partners to extend reach into adjacent buyer communities.
•Own execution across paid social, Google Ads, display, email marketing, and marketing automation workflows, including segmentation and optimization.

Pay and Benefits

Salary: USD 120,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Wellness StipendMeal AllowanceOffsite Events

Key Requirements

•4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics and proven outcomes.
•High agency with a track record of executing plans autonomously and owning outcomes.
•Demonstrated experience running ABM programs targeting named accounts in financial services or enterprise tech, with measurable pipeline results.
•Fluency in paid social (LinkedIn), Google Ads, and programmatic display, with budget management and pipeline optimization experience.
•Hands-on experience with Marketo (preferred), including building workflows, lead scoring, and attribution reporting.

Experience:FintechSaaSFinancial services

Skills:CommunicationLeadershipAnalytical thinkingInfluenceCollaboration

Languages:English

Tech Stack:LinkedIn Campaign ManagerGoogle AdsMarketoSalesforceUtm trackingMarketing automation

Company Brief

Talos

Provides institutional-grade trading infrastructure and technology for digital assets, offering order execution, risk management, connectivity, and API-driven workflows for cryptocurrency market participants.

Industry: Fintech Infrastructure

Website

Loading job details...

Preparing the role view and application actions.

Talos

3 months ago

Demand Generation Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: London, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design demand generation programs end-to-end, aligning to the buyer journey for Talos’s ICPs (global banks, asset managers, hedge funds, and more).
•Build and run ABM plays targeting named accounts, coordinating across paid, email, content, and event channels.
•Develop event-driven programs tied to industry conferences to generate qualified pipeline.
•Manage co-marketing programs with strategic partners to extend reach into adjacent buyer communities.
•Own execution across paid social, Google Ads, display, email marketing, and marketing automation workflows, including segmentation and optimization.

Pay and Benefits

Salary: USD 120,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Wellness StipendMeal AllowanceOffsite Events

Key Requirements

•4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics and proven outcomes.
•High agency with a track record of executing plans autonomously and owning outcomes.
•Demonstrated experience running ABM programs targeting named accounts in financial services or enterprise tech, with measurable pipeline results.
•Fluency in paid social (LinkedIn), Google Ads, and programmatic display, with budget management and pipeline optimization experience.
•Hands-on experience with Marketo (preferred), including building workflows, lead scoring, and attribution reporting.

Experience:FintechSaaSFinancial services

Skills:CommunicationLeadershipAnalytical thinkingInfluenceCollaboration

Languages:English

Tech Stack:LinkedIn Campaign ManagerGoogle AdsMarketoSalesforceUtm trackingMarketing automation

Company Brief

Talos

Industry: Fintech Infrastructure

Website