Director Marketplace Development and Consumer Insights (Portland, OR, US)

Adidas
United States
Workplace: HybridFull timeFunction: Executive & General ManagementSkills: ["Executive communication","Storytelling","Strategic thinking","Hypothesis-led problem solving","Influencing without authority"]

Lead enterprise consumer intelligence and marketplace development for adidas North America by building a world-class consumer insights capability and translating research into executive-ready recommendations. Drive strategy through qualitative, quantitative, behavioral, spatial/location, and AI-enabled synthetic research. Identify growth opportunities and risks across channels and geographies, then guide cross-functional initiatives and marketplace intelligence to operationalize decisions with Brand, Commercial, Product, Finance, Data & Analytics, and Technology teams.

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Adidas
Adidas
9 hours ago

Director Marketplace Development and Consumer Insights (Portland, OR, US)

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead enterprise consumer intelligence and marketplace development for adidas North America by building a world-class consumer insights capability and translating research into executive-ready recommendations. Drive strategy through qualitative, quantitative, behavioral, spatial/location, and AI-enabled synthetic research. Identify growth opportunities and risks across channels and geographies, then guide cross-functional initiatives and marketplace intelligence to operationalize decisions with Brand, Commercial, Product, Finance, Data & Analytics, and Technology teams.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Establish and lead an enterprise consumer intelligence strategy connecting consumer needs, behaviors, and purchase drivers to business decision-making.
  • •Own end-to-end consumer insights practice across qualitative, quantitative, behavioral, in-market, and spatial/location intelligence, including AI-enabled synthetic research methodologies.
  • •Lead marketplace development by identifying growth opportunities and shaping market expansion, investment prioritization, distribution strategy, and marketplace optimization.
  • •Integrate marketplace, consumer, competitive, financial, and business intelligence into a unified view and proactively identify emerging risks and opportunities.
  • •Serve as a trusted advisor to senior leaders and build/coach a high-performing team of insight, analytics, and strategy professionals.

Pay and Benefits

Perks:Health InsuranceDentalVision401kEquityEducation AssistancePaid ParentalLong-term DisabilityLife Insurance

Key Requirements

  • •10+ years of experience across consumer insights, strategy, analytics, marketplace development, commercial strategy, or related functions.
  • •Proven leadership experience managing high-performing teams and enterprise-wide initiatives.
  • •Demonstrated ability to influence executive-level decisions using research, analytics, and strategic recommendations.
  • •Strong expertise across qualitative, quantitative, behavioral, and applied consumer research methodologies, including enterprise-level insights strategy.
  • •Experience implementing AI-enabled research and advanced analytics (experience preferred with a Master’s Degree or MBA).
Experience:RetailConsumer goodsApparelSportswearTechnologyConsulting
Skills:Executive communicationStorytellingStrategic thinkingHypothesis-led problem solvingInfluencing without authority
Languages:English
Tech Stack:AIMachine learningPredictive analyticsSynthetic research

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor