Channel Marketing Manager, EWS (m/w/d)

Eaton
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Written communication","Presentation skills","Influencing skills","Data-driven mindset"]

Own and execute the EWS Partner Programme in Germany, aligned to EMEA strategy. Build the annual channel marketing plan and MDF budget, drive new product launches through partner POS and digital enablement, and localize marketing assets. Shape Salesforce-based segmentation via contact data strategy, run partner events and webinars, and measure through-/to-channel effectiveness. Champion digital transformation for configurators, partner portal, PRM and e-commerce, while tracking satisfaction and market insights.

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Eaton
Eaton
4 weeks ago

Channel Marketing Manager, EWS (m/w/d)

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Last checked: 15 hours agoStatus: Live

Job Summary

Own and execute the EWS Partner Programme in Germany, aligned to EMEA strategy. Build the annual channel marketing plan and MDF budget, drive new product launches through partner POS and digital enablement, and localize marketing assets. Shape Salesforce-based segmentation via contact data strategy, run partner events and webinars, and measure through-/to-channel effectiveness. Champion digital transformation for configurators, partner portal, PRM and e-commerce, while tracking satisfaction and market insights.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own local execution of the EWS Partner Programme within the EMEA framework.
  • •Build and deliver the annual channel marketing plan and MDF budget, ensuring efficient allocation, follow-up and ROI.
  • •Shape contact data strategy for segmentation and Salesforce-based engagement.
  • •Drive new product launches through the EWS channel using POS materials, videos, merchandising, and partner documentation; localize marketing enablement and digital content.
  • •Plan and execute partner events, webinars and trainings; align campaigns across tiers and monitor/report through- and to-channel effectiveness, championing digital transformation tools.

Pay and Benefits

Perks:Company CarPaid Leave

Key Requirements

  • •Bachelor's degree in Marketing, Communication, Business, or a Technical discipline.
  • •3+ years of marketing communication experience, preferably in B2B and channel marketing with experience in partner programmes and EWS companies.
  • •Strong understanding of through-channel processes (strategy, commercial approach, distribution models).
  • •Hands-on experience across the partner programme lifecycle (acquire, retain, develop, enable) and joint marketing (campaign planning, KPIs, MDF, reporting).
  • •Fluent business German (C1) and fluent English; strong project management, communication, presentation, and influencing skills.
Experience:3+ yearsB2BChannel marketing
Education:Bachelor's in Marketing, Communication, Business or Technical discipline
Skills:Project managementWritten communicationPresentation skillsInfluencing skillsData-driven mindset
Languages:GermanEnglish
Tech Stack:SalesforcePRME-commerceAPIsConfiguratorsPartner portal

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn