Associate Director, Paid Search & Social (Remote Canada)

Directive
Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: RemoteFull timeFunction: Executive & General ManagementExperience: 5+ yearsSkills: ["Leadership","Communication","Analytical thinking","Strategy","Storytelling"]

Lead and optimize paid media strategies for SaaS/tech clients from a remote Canada-based role. Drive client retention and team performance, set goals for engagements, enforce best practices across channels, and stay ahead of industry trends in PPC/paid social to impact the pod’s P&L.

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Directive
Directive
3 months ago

Associate Director, Paid Search & Social (Remote Canada)

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead and optimize paid media strategies for SaaS/tech clients from a remote Canada-based role. Drive client retention and team performance, set goals for engagements, enforce best practices across channels, and stay ahead of industry trends in PPC/paid social to impact the pod’s P&L.
Location: Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Go-to-role for goal setting; directly responsible for setting goals for every client engagement in their pod.
  • •Ensure client campaigns follow best practices across channels with focus on LTV:CAC modeling, Customer Generation, SERP share, and content.
  • •Identify and overcome roadblocks; support strategists with action plans to ensure campaign success.
  • •Provide leadership and structure; empower the team with clear communication and set expectations to drive performance.
  • •Drive NSM attainment, CSAT targets, and bookings while staying ahead of industry trends and incorporating AI/automation where applicable.

Pay and Benefits

Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kPaid LeavePaid HolidaysPaid ParentalGym MembershipLearning Budget

Key Requirements

  • •Minimum 5 years of experience in paid media with a focus on SaaS/tech clients; strong analytic mindset and ability to drive SQLs/customers.
  • •Proven leadership and people management skills; ability to set goals, give feedback, and drive accountability for client and employee retention.
  • •Demonstrated expertise in PPC/paid social across channels; track record of optimizing CAC/LTV and share of SERP for B2B brands.
  • •Strong communication and storytelling abilities; comfortable presenting strategies and roadmaps to clients and internal stakeholders.
  • •Ability to work in a fast-paced, remote-first environment and stay ahead of industry trends, including AI and automation in marketing.
Experience:5+ yearsSaaSB2BMarketing
Skills:LeadershipCommunicationAnalytical thinkingStrategyStorytelling

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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