Field Marketing Manager, India

Shield AI
Delhi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Cross-functional collaboration","Execution rigor","Stakeholder engagement","Communication"]

Drive account-based field marketing across India’s defense and government ecosystem, aligning marketing programs with regional Go-to-Market priorities. Own strategic account engagement across executive briefings, events, targeted campaigns, and customer programs while supporting capture efforts and pipeline impact. Execute campaigns in Salesforce and Marketo, track performance against KPIs, and partner cross-functionally with Sales, Business Development, and Capture teams to accelerate deal progression.

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FursaFursa
Shield AI
Shield AI
1 day ago

Field Marketing Manager, India

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Drive account-based field marketing across India’s defense and government ecosystem, aligning marketing programs with regional Go-to-Market priorities. Own strategic account engagement across executive briefings, events, targeted campaigns, and customer programs while supporting capture efforts and pipeline impact. Execute campaigns in Salesforce and Marketo, track performance against KPIs, and partner cross-functionally with Sales, Business Development, and Capture teams to accelerate deal progression.
Location: Delhi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute field marketing programs across India’s defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts aligned to regional GTM priorities.
  • •Develop and execute account-based marketing strategies for priority government and defense accounts, including mapping buying centers and coordinating multi-touch engagement.
  • •Plan and execute major defense and aerospace events and owned customer programs (private briefings, roundtables, targeted engagements) with Sales and Capture teams.
  • •Run ABM programs to generate new pipeline, deepen engagement, and accelerate existing opportunities.
  • •Own Salesforce and Marketo execution (campaign flows/IDs, segmentation, nurture, tracking) and report field marketing performance against KPIs.

Key Requirements

  • •5 to 8+ years of experience in field marketing, demand generation, integrated marketing, or related roles, preferably with government/aerospace/defense exposure in India.
  • •Experience marketing into India-based government, defense, aerospace, or public sector organizations, including Ministry of Defence, Armed Forces, or DRDO exposure.
  • •Understanding of India’s defense procurement processes, long-cycle acquisition environments, and complex multi-stakeholder account structures.
  • •Hands-on experience with Salesforce CRM for campaign execution, Campaign ID management, opportunity alignment, reporting, and CRM hygiene.
  • •Hands-on experience with Marketo (or comparable) for campaign flows, segmentation, nurture programs, and performance tracking.
Experience:5+ yearsGovernmentDefenseAerospaceDemand generationAccount-based marketing
Skills:Project managementCross-functional collaborationExecution rigorStakeholder engagementCommunication
Languages:EnglishHindi
Tech Stack:SalesforceMarketo

Company Brief

Shield AI
Develops AI-powered autonomy and software for military aircraft and drones to enable autonomous ISR and combat missions, integrating perception, navigation, and mission planning for defense customers.
Industry: Defense Technology
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series E+
Headquarters: San Diego, United States
Founded: 2015
WebsiteLinkedIn