Integrated Marketing Manager, METAP GBM

TikTok
Dubai, Turkey, Kazakhstan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Stakeholder management","Analytics and reporting","Budget management","Partner management"]

Drive end-to-end regional integrated marketing for client acquisition and growth across Dubai (METAP). Plan and execute campaigns, events, workshops, roundtables, sponsorships, and bespoke client programs while translating business and sales priorities into locally resonant activations. Manage budgets, timelines, production, partner/vendor onboarding, and procurement. Define KPIs and deliver post-activation reporting on pipeline, revenue impact, ROI, and learnings, collaborating with sales, strategy, analytics, and product marketing.

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FursaFursa
TikTok
TikTok
1 month ago

Integrated Marketing Manager, METAP GBM

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Last checked: 19 hours agoStatus: Live

Job Summary

Drive end-to-end regional integrated marketing for client acquisition and growth across Dubai (METAP). Plan and execute campaigns, events, workshops, roundtables, sponsorships, and bespoke client programs while translating business and sales priorities into locally resonant activations. Manage budgets, timelines, production, partner/vendor onboarding, and procurement. Define KPIs and deliver post-activation reporting on pipeline, revenue impact, ROI, and learnings, collaborating with sales, strategy, analytics, and product marketing.
Location: Dubai, Turkey, Kazakhstan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end planning and execution of regional campaigns, events, workshops, roundtables, sponsorships, client engagements, and bespoke marketing programs.
  • •Translate business and sales priorities into activations that support client acquisition, account expansion, and strategic client engagement.
  • •Manage concepts, budgets, timelines, production, invite strategies, content, client journeys, on-ground delivery, and post-event reporting.
  • •Identify, onboard, and manage agencies, suppliers, venues, production partners, and freelancers across the covered markets.
  • •Define measurable objectives and KPIs for each initiative, partner cross-functionally to connect marketing to commercial outcomes, and produce post-activation impact reports.

Key Requirements

  • •5+ years of marketing experience across field marketing, event marketing, brand activations, experiential marketing, or regional marketing roles.
  • •Proven experience activating marketing campaigns in Turkey or in Turkish-speaking business environments.
  • •Strong experience managing events, client experiences, supplier relationships, production partners, and agencies.
  • •Strong project management skills to handle multiple workstreams, deadlines, budgets, and stakeholders.
  • •Strong reporting skills measuring campaign effectiveness, ROI, and business impact.
Experience:5+ yearsExperiential marketingEvent marketingB2B marketingPerformance marketingRegional marketing
Skills:Project managementStakeholder managementAnalytics and reportingBudget managementPartner management
Languages:Turkish
Tech Stack:CRM systemsPipeline trackingEvent reporting toolsMarketing performance dashboards

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn