Manager - Merchandising

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Commercial acumen","Data-driven decision making","Attention to detail","Execution excellence","Stakeholder management"]

Execute the onsite online merchandising strategy across app and web to drive a conversion-focused customer journey. Own category performance, campaign execution, search and onsite optimization, and day-to-day trading operations. Monitor key KPIs (traffic, conversion rate, AOV, sales, engagement), diagnose underperformance, and work with analytics, marketing (including SEO/CRM), creative, category, product, tech, and supply chain teams to deliver measurable improvements in revenue and user experience.

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FursaFursa
Apparel Group
Apparel Group
1 month ago

Manager - Merchandising

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Last checked: 14 hours agoStatus: Live

Job Summary

Execute the onsite online merchandising strategy across app and web to drive a conversion-focused customer journey. Own category performance, campaign execution, search and onsite optimization, and day-to-day trading operations. Monitor key KPIs (traffic, conversion rate, AOV, sales, engagement), diagnose underperformance, and work with analytics, marketing (including SEO/CRM), creative, category, product, tech, and supply chain teams to deliver measurable improvements in revenue and user experience.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages.
  • •Manage sorting, filters/facets, recommendations, and upsell/cross-sell placements while ensuring correct product categorization and taxonomy alignment.
  • •Monitor KPIs (traffic, conversion rate, AOV, sales, engagement), identify underperforming categories, and implement corrective actions.
  • •Audit and optimize search functionality, navigation, and filtering logic to improve product discoverability and onsite content visibility.
  • •Coordinate with Marketing, SEO, CRM, Creative, Category, Product, Tech, and supply chain/buying teams; prepare weekly/monthly performance reports and ensure merchandising guidelines and promotional compliance.

Key Requirements

  • •4–6 years of experience in e-commerce or online merchandising.
  • •Strong understanding of onsite trading, customer journey, and conversion optimization.
  • •Experience with analytics tools such as Tableau and Google Analytics (GA4), plus reporting dashboards.
  • •Familiarity with CMS platforms and merchandising tools.
  • •Strong analytical mindset with the ability to translate data into actions, plus excellent stakeholder management.
Experience:4-6 yearsE-commerceOnline merchandisingOmnichannelFashion retailMulti-brand retail
Education:Bachelor's
Skills:Commercial acumenData-driven decision makingAttention to detailExecution excellenceStakeholder management
Languages:English
Tech Stack:TableauGoogle Analytics (GA4)CMS platformsSEOCRM

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn