Sonova

3 weeks ago

Director, Performance Marketing & Digital Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead a data-driven performance marketing and digital experience strategy for patient acquisition across North America. Own paid media, website performance, SEO, conversion rate optimization, attribution, and digital measurement, continuously optimizing the acquisition funnel. Partner with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, Technology, and external agencies to drive completed evaluations, appointments, and marketing efficiency using rigorous testing and executive-level reporting.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute digital acquisition strategy to drive new patient growth and revenue.
•Own performance across paid media channels, optimizing channel mix, audience strategy, and budget allocation to maximize outcomes.
•Lead website and digital experience initiatives, including conversion rate optimization and ongoing experimentation roadmap (A/B testing, personalization, landing page optimization).
•Drive SEO and organic growth to increase search visibility, organic traffic, and high-intent patient acquisition across markets.
•Establish performance measurement and attribution capabilities, including offline conversion tracking, executive dashboards, and partnership with Analytics and cross-functional teams.

Pay and Benefits

Salary: USD 163,000 - 200,000

Key Requirements

•Bachelor’s degree in Marketing, Business, Analytics, or a related field.
•10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
•Proven success managing large digital media budgets tied to customer acquisition, marketing efficiency, and business growth.
•Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
•Experience leading external agencies and cross-functional teams, with strong executive communication and stakeholder management.

Experience:10+ yearsHealthcareMulti-location service businesses

Education:Bachelor's in Marketing, Business, Analytics, or a related field

Skills:Data-driven decision-makingExperimentationCommercial mindsetExecutive communicationStakeholder management

Tech Stack:Google Analytics 4Google AdsMeta Ads ManagerGoogle Tag ManagerLookerAdobeSalesforceA/B testingAttributionOffline conversion tracking

Company Brief

Sonova

Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website

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Sonova

3 weeks ago

Director, Performance Marketing & Digital Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute digital acquisition strategy to drive new patient growth and revenue.
•Own performance across paid media channels, optimizing channel mix, audience strategy, and budget allocation to maximize outcomes.
•Lead website and digital experience initiatives, including conversion rate optimization and ongoing experimentation roadmap (A/B testing, personalization, landing page optimization).
•Drive SEO and organic growth to increase search visibility, organic traffic, and high-intent patient acquisition across markets.
•Establish performance measurement and attribution capabilities, including offline conversion tracking, executive dashboards, and partnership with Analytics and cross-functional teams.

Pay and Benefits

Salary: USD 163,000 - 200,000

Key Requirements

•Bachelor’s degree in Marketing, Business, Analytics, or a related field.
•10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
•Proven success managing large digital media budgets tied to customer acquisition, marketing efficiency, and business growth.
•Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
•Experience leading external agencies and cross-functional teams, with strong executive communication and stakeholder management.

Experience:10+ yearsHealthcareMulti-location service businesses

Education:Bachelor's in Marketing, Business, Analytics, or a related field

Skills:Data-driven decision-makingExperimentationCommercial mindsetExecutive communicationStakeholder management

Tech Stack:Google Analytics 4Google AdsMeta Ads ManagerGoogle Tag ManagerLookerAdobeSalesforceA/B testingAttributionOffline conversion tracking

Company Brief

Sonova

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website