Binance

1 month ago

Product Marketing Senior Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Lead go-to-market for multiple Binance products, defining goals, audience, positioning and messaging while coordinating growth initiatives. Collaborate across marketing, business and regional teams to meet business priorities, gather market insights, and drive customer-obsessed strategies. Execute insights-driven programs, experiment culture, and coach a world-class product marketing team to achieve measurable outcomes.

Location: Taipei, Dubai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive the go-to-market strategy across multiple Binance products; define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes.
•Collaborate across business, marketing and regional teams to deliver on business goals and priorities.
•Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies.
•Be customer obsessed; take customer experience to the next level by being the voice of the market and customer.
•Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels; champion marketing experimentation and coach a world-class product marketing team.

Pay and Benefits

Perks:Remote Work

Key Requirements

•Strong interest and experience in cryptocurrency space and community.
•A strong track record of spearheading launches and marketing campaigns that drove significant business results.
•Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives.
•Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality.
•Strong ability to synthesize insights and leverage to influence key decisions; a scrappy, entrepreneurial mindset.

Experience:CryptocurrencyBlockchainMarketing

Skills:CommunicationLeadershipCollaborationProblem-solvingStrategic thinking

Company Brief

Binance

Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn

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Binance

1 month ago

Product Marketing Senior Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: Taipei, Dubai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive the go-to-market strategy across multiple Binance products; define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes.
•Collaborate across business, marketing and regional teams to deliver on business goals and priorities.
•Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies.
•Be customer obsessed; take customer experience to the next level by being the voice of the market and customer.
•Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels; champion marketing experimentation and coach a world-class product marketing team.

Pay and Benefits

Perks:Remote Work

Key Requirements

•Strong interest and experience in cryptocurrency space and community.
•A strong track record of spearheading launches and marketing campaigns that drove significant business results.
•Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives.
•Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality.
•Strong ability to synthesize insights and leverage to influence key decisions; a scrappy, entrepreneurial mindset.

Experience:CryptocurrencyBlockchainMarketing

Skills:CommunicationLeadershipCollaborationProblem-solvingStrategic thinking

Company Brief

Binance

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn