Strategic Marketing and Business Communications Specialist

Eaton
Raleigh
Workplace: OnsiteFull timeUSD 113,000 - 165,000 annuallyFunction: Communications, PR & CommunityExperience: 7+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Stakeholder management","Storytelling","Writing","Content development"]

Drive product marketing strategy and business communications across Eaton’s ES AMER Sector Integration digital portfolio and business units. Own marketing strategy and voice-of-customer initiatives, lead market research and analyst relations, and develop internal enablement and messaging. Create marketing plans, collateral, and educational content, partner on trade shows and customer events, and use performance data to optimize revenue and awareness impact.

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Eaton
Eaton
6 days ago

Strategic Marketing and Business Communications Specialist

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Job Summary

Drive product marketing strategy and business communications across Eaton’s ES AMER Sector Integration digital portfolio and business units. Own marketing strategy and voice-of-customer initiatives, lead market research and analyst relations, and develop internal enablement and messaging. Create marketing plans, collateral, and educational content, partner on trade shows and customer events, and use performance data to optimize revenue and awareness impact.
Location: Raleigh
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Create and implement marketing plans to drive awareness and revenue growth for software products and end-to-end solutions.
  • •Oversee production of presentations, product collateral, product positioning, and trade show materials; monitor and analyze initiative performance using data.
  • •Partner with marketing teams to plan and execute trade shows and customer events to drive customer intimacy and revenue impact.
  • •Define and execute the VoC process and feedback loops with Offer Managers, translating insights into strategic recommendations.
  • •Lead market analysis and manage analyst inquiries/outreach to ensure consistent brand messaging; oversee digital and solutions internal messaging, including Viva Engage posts.

Pay and Benefits

Salary: USD 113,000 - 165,000 annually
Perks:Retirement SavingsWellness StipendFlexible Work

Key Requirements

  • •Bachelor’s degree in marketing, communications, business, or a related field.
  • •Minimum 7 years of strategic marketing, communications, or offer management experience.
  • •Minimum 5 years of experience working with software products.
  • •No relocation is offered; candidate must reside within the United States to be considered (active duty military exempt).
  • •Eaton will not support employment immigration sponsorship or support for this position.
Experience:7+ years
Education:Bachelor's
Skills:Cross-functional leadershipStakeholder managementStorytellingWritingContent development
Tech Stack:Viva EngageMarketing automationContent management systems

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn