Director, Product Growth

Roofr
United States, Canada
Workplace: RemoteFull timeUSD 250,000 - 300,000 annuallyFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Experimentation","Cross-functional leadership","Communication","Analysis","Product strategy"]

Own product growth strategy and execution by bridging product, data, and go-to-market. Orchestrate a hybrid motion with Sales, identify product signals that drive pipeline, and design activation and expansion experiences for faster time-to-value and higher retention. Lead self-serve revenue across transactional and subscription products, run experimentation end-to-end, and manage a cross-functional Growth team while tracking key growth metrics.

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Roofr
Roofr
10 hours ago

Director, Product Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own product growth strategy and execution by bridging product, data, and go-to-market. Orchestrate a hybrid motion with Sales, identify product signals that drive pipeline, and design activation and expansion experiences for faster time-to-value and higher retention. Lead self-serve revenue across transactional and subscription products, run experimentation end-to-end, and manage a cross-functional Growth team while tracking key growth metrics.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Orchestrate the hybrid motion with Sales by identifying product signals and building playbooks that convert signals into pipeline
  • •Drive activation and expansion by owning the in-product experience and designing expansion loops for deeper adoption and retention
  • •Grow self-serve revenue by owning the self-serve motion across transactional and subscription products, including Measure+ and upgrade paths
  • •Lead the Growth team and build a fast experimentation culture, owning the growth metrics leadership relies on
  • •Run and ship experiments end to end by designing them, setting success criteria, and iterating based on results

Pay and Benefits

Salary: USD 250,000 - 300,000 annually
Perks:Health Insurance401kPaid LeaveRemote WorkHome Office

Key Requirements

  • •8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a plus
  • •Real experience building a hybrid product-led and sales-led motion
  • •Strong activation and expansion instincts, designing user journeys that improve time-to-value and long-term retention
  • •Experience working across transactional and subscription revenue models and leading experiments end to end
  • •Experience with growth metrics and tools like Amplitude, HubSpot, and Snowflake (or comparable data warehouse)
Experience:8-12 yearsB2B SaaSVertical SaaSProduct-led growthSales-led growthData-driven growth
Skills:ExperimentationCross-functional leadershipCommunicationAnalysisProduct strategy
Languages:English
Tech Stack:AmplitudeHubSpotSnowflakeAI

Company Brief

Roofr
Provides roofing software and data solutions that streamline roof inspections, estimates, and lead generation for contractors and insurers using aerial imagery, measurement tools, and workflow automation.
Industry: Construction Tech
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: Boston, United States
Website