Assistant Marketing Manager

Informa
Vietnam
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Initiative","Multitasking","Analytical","Creative"]

Plan and execute B2B, multi-channel marketing campaigns for Informa Markets across online and offline channels, partnering with event teams to drive exhibition attendance and attendee experiences. Lead SEO/SEM and digital optimization using Google AdWords and Display Network, manage content and social channels, conduct market research, and support visitor registration and onsite marketing programs including content, collateral, and live coverage.

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FursaFursa
Informa
Informa
1 day ago

Assistant Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Plan and execute B2B, multi-channel marketing campaigns for Informa Markets across online and offline channels, partnering with event teams to drive exhibition attendance and attendee experiences. Lead SEO/SEM and digital optimization using Google AdWords and Display Network, manage content and social channels, conduct market research, and support visitor registration and onsite marketing programs including content, collateral, and live coverage.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create and optimize content across multiple channels to strengthen brand visibility and market positioning.
  • •Manage integrated online and offline B2B campaigns, coordinating with event teams on budgets, timelines, and performance tracking.
  • •Own SEO/SEM strategy and improve digital ROI by optimizing website content and social media user experience.
  • •Conduct market research, build/maintain audience databases, segment audiences, and provide competitive market intelligence.
  • •Plan and execute event marketing operations, including marketing collaterals, trade-media partnerships, onsite programs, and on-site attendee support.

Pay and Benefits

Perks:Private MedicalEquityAnnual LeaveBirthday LeaveRemote Work

Key Requirements

  • •Bachelor’s degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications, or equivalent.
  • •At least 5 years of working experience in senior marketing.
  • •Strong B2B marketing sensitivity and trend-driven content creation to maximize engagement.
  • •Excellent communication skills (oral and written), with high initiative and ability to meet tight deadlines.
  • •Proficiency with IT systems including MS Office (Word, Excel, PowerPoint, Access) and Canva.
Education:Bachelor's
Skills:CommunicationInitiativeMultitaskingAnalyticalCreative
Languages:English
Tech Stack:Google AdWordsDisplay NetworkSEOSEMMS OfficeWordExcelPowerPointAccessCanvaSocial media

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn