HSBC

3 weeks ago

Data Analytics and CRM Manager (Guangzhou, GD, CN, 510620)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Define and deliver digital messaging propositions across channels such as eDM, SMS, MMS, and push notifications, from scoping through end-to-end development and post-implementation measurement. Partner with cross-functional teams across business, analytics, and data to generate campaign insights and ensure flawless operational execution. Serve as a Pega decisioning SME, supporting decision strategies, arbitration, and next-best-action logic and overseeing UAT, validation, and post-release monitoring.

Location: Guangzhou

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Define and shape digital messaging propositions across legacy and new platforms, including eDM, SMS, MMS, and push notifications.
•Deliver end-to-end digital messaging capabilities from scoping through development, post-implementation support, and campaign measurement and evaluation.
•Collaborate with cross-functional delivery teams to translate objectives into decision strategies, eligibility rules, prioritization, arbitration, and contact policies.
•Act as the SME to enhance Pega decisioning capabilities for customer messaging and campaign execution, including next-best-action logic and decisioning performance measurement.
•Support end-to-end delivery for decisioning changes, including UAT, production validation, and post-release monitoring.

Key Requirements

•University degree in Statistics, Data and Information Management, Mathematics, Computer Science, or a related discipline.
•Minimum 5 years' retail banking experience in information and data management.
•Solid understanding of digital messaging technology and the end-to-end campaign development lifecycle including measurement.
•Hands-on experience with Pega Customer Decision Hub / Pega Decisioning (decision strategies, arbitration, NBA/NBO, engagement policies, performance measurement).
•Knowledge of Python, BigQuery, Tableau, and/or Pega is preferred.

Experience:5+ yearsRetail banking

Education:

Skills:Self-motivationOrganizational skillsMulti-taskingProblem solvingInfluencingCommunication

Tech Stack:EDMSMSMMSPush notificationsDigital messagingPega Customer Decision HubPega DecisioningDecision strategiesArbitrationNext-best-actionNBA/NBOEngagement policiesPythonBigQueryTableauUAT

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

3 weeks ago

Data Analytics and CRM Manager (Guangzhou, GD, CN, 510620)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Guangzhou

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Sr. Manager level

Key Responsibilities

•Define and shape digital messaging propositions across legacy and new platforms, including eDM, SMS, MMS, and push notifications.
•Deliver end-to-end digital messaging capabilities from scoping through development, post-implementation support, and campaign measurement and evaluation.
•Collaborate with cross-functional delivery teams to translate objectives into decision strategies, eligibility rules, prioritization, arbitration, and contact policies.
•Act as the SME to enhance Pega decisioning capabilities for customer messaging and campaign execution, including next-best-action logic and decisioning performance measurement.
•Support end-to-end delivery for decisioning changes, including UAT, production validation, and post-release monitoring.

Key Requirements

•University degree in Statistics, Data and Information Management, Mathematics, Computer Science, or a related discipline.
•Minimum 5 years' retail banking experience in information and data management.
•Solid understanding of digital messaging technology and the end-to-end campaign development lifecycle including measurement.
•Hands-on experience with Pega Customer Decision Hub / Pega Decisioning (decision strategies, arbitration, NBA/NBO, engagement policies, performance measurement).
•Knowledge of Python, BigQuery, Tableau, and/or Pega is preferred.

Experience:5+ yearsRetail banking

Education:

Skills:Self-motivationOrganizational skillsMulti-taskingProblem solvingInfluencingCommunication

Tech Stack:EDMSMSMMSPush notificationsDigital messagingPega Customer Decision HubPega DecisioningDecision strategiesArbitrationNext-best-actionNBA/NBOEngagement policiesPythonBigQueryTableauUAT

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn