Ecommerce Advisor DFS EOL Remarketing

Develop and execute global ecommerce and website initiatives to improve customer engagement and conversion for DTC channels, with focus on the US direct channel and European marketplace. Use data-driven analytics and KPIs to enhance the commerce platform and drive profitable inventory allocation. Own and optimize marketplace channel performance, including product allocation, listing quality, and order management. Partner with ecommerce development, QA, and paid media teams to launch features and maximize ROI across Google and Meta channels using SEO/SEM and AI-driven optimization.