Senior CRM Strategy Manager, Reactivations (all genders)

HelloFresh
Berlin
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsSkills: ["Collaboration","Communication","Data-driven","Strategic thinking","Creative sensibility"]

Senior CRM Strategy Manager for Reactivations at HelloFresh focused on re-engaging cancelled customers through data-driven, segmentation-based journeys. You’ll shape the overarching reactivation strategy, own market performance, and lead multi-channel communication with creative collaboration. You’ll test, optimize, and scale personalized campaigns using ML/automation to improve CLV and drive incremental reactivation across global markets.

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FursaFursa
HelloFresh
HelloFresh
2 months ago

Senior CRM Strategy Manager, Reactivations (all genders)

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Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Senior CRM Strategy Manager for Reactivations at HelloFresh focused on re-engaging cancelled customers through data-driven, segmentation-based journeys. You’ll shape the overarching reactivation strategy, own market performance, and lead multi-channel communication with creative collaboration. You’ll test, optimize, and scale personalized campaigns using ML/automation to improve CLV and drive incremental reactivation across global markets.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Own end-to-end reactivation-focused customer journeys, leveraging data-driven approaches to re-engage cancelled customers across segments.
  • •Develop detailed communication strategies for different segments, defining channels, timing, and creative direction (Email, Push, SMS, Direct Mail, Call Centre).
  • •Manage market performance for defined markets, aiming to hit targets for conversion, spend and CVA, and identify improvement opportunities.
  • •Track KPIs (CTR, conversion, profitability) and use insights to continuously optimize journeys for incremental reactivations and CLV.
  • •Design and execute A/B tests to refine messaging, timing, and offers, and collaborate with Creative, Product Marketing, Analytics, CRM Operations and local teams to align strategies.

Pay and Benefits

Perks:RelocationLearning BudgetPension

Key Requirements

  • •5+ years in a marketing role with a focus on CRM, lifecycle marketing, customer journey design or audience segmentation (preferably subscription models).
  • •Ability to design and execute customer journey strategies while owning business targets across multiple markets.
  • •Data-driven mindset with strong understanding of CRM metrics (CTR, conversion, ROI) and experimentation, including A/B testing and segmentation.
  • •Proven collaboration and communication skills, with ability to translate strategy into actionable recommendations for stakeholders across creative, analytics, operations and brand teams.
  • •Openness to leveraging automations, machine learning, and AI to improve efficiency and personalization.
Experience:5+ yearsSubscriptionCRMLifecycle marketing
Skills:CollaborationCommunicationData-drivenStrategic thinkingCreative sensibility
Languages:English
Tech Stack:CRMA/B testingMachine LearningAISegmentation

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn