ABM & Lead Generation Manager (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 6+ yearsSkills: ["Player-coach","BD partnership","Buying-committee fluency","People leadership","Building from scratch","Multi-product selling"]

Own the named-account acquisition funnel from top-of-funnel demand generation through 1:1 ABM motion, balancing depth and capacity across a tiered universe. Lead a capped 1:many lead-gen engine (templated campaigns routed to BD) while personally carrying marquee accounts as a player-coach. Co-own named accounts, guide committee mapping, drive exec engagement, and define account-level measurement with MarOps/RevOps to grow the team and playbook.

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Agoda
Agoda
2 days ago

ABM & Lead Generation Manager (Bangkok-based, relocation provided)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the named-account acquisition funnel from top-of-funnel demand generation through 1:1 ABM motion, balancing depth and capacity across a tiered universe. Lead a capped 1:many lead-gen engine (templated campaigns routed to BD) while personally carrying marquee accounts as a player-coach. Co-own named accounts, guide committee mapping, drive exec engagement, and define account-level measurement with MarOps/RevOps to grow the team and playbook.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own the target universe and full acquisition funnel by tiering the named list and setting goals and capacity allocation (~70% toward ABM).
  • •Run a capped 1:many lead-gen engine over the tail using templated, archetype-segmented campaigns routed to BD.
  • •Carry marquee accounts personally as a player-coach and co-own named accounts with BD, including committee mapping.
  • •Direct bespoke content and exec engagement; build the multi-product narrative and land-and-expand path.
  • •Define account-level and funnel measurement with MarOps/RevOps; lead and grow the team and own the program playbook.

Key Requirements

  • •6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
  • •Ability to run full-funnel motion across deep 1:1 ABM and scaled 1:many demand generation against a named list.
  • •Strong judgment for allocating finite team capacity to protect ABM depth while operating a bounded lead-gen engine.
  • •Player-coach approach with demonstrated BD partnership and buying-committee fluency.
  • •Comfort with account + funnel measurement, CRM/MAP fluency, and people leadership.
Experience:6+ years
Skills:Player-coachBD partnershipBuying-committee fluencyPeople leadershipBuilding from scratchMulti-product selling
Tech Stack:SQLData analyticsData miningData sciencePythonRTableauData visualizationDatabasesBusiness analysisBusiness intelligenceMicrosoft SQL ServerMachine learningStatisticsMicrosoft Power BIJavaPandasArtificial intelligenceAIInformation technology

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn