Manager, Digital Marketing - Provident Entertainment

Sony Music
United States
Full timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Collaboration","Verbal communication","Interpersonal skills","Written communication","Organization"]

Lead the strategy, execution, and optimization of digital marketing campaigns for assigned artist brands and projects. Build audience-first plans that drive fan engagement, music consumption, and measurable ROI across social content, fan communications, websites, email/SMS, landing pages, and paid media. Partner with internal teams and external partners to create and distribute short-form content, manage vendors, and stay ahead of emerging digital platforms and audience behaviors.

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Sony Music
Sony Music
2 days ago

Manager, Digital Marketing - Provident Entertainment

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead the strategy, execution, and optimization of digital marketing campaigns for assigned artist brands and projects. Build audience-first plans that drive fan engagement, music consumption, and measurable ROI across social content, fan communications, websites, email/SMS, landing pages, and paid media. Partner with internal teams and external partners to create and distribute short-form content, manage vendors, and stay ahead of emerging digital platforms and audience behaviors.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop audience-first digital campaign strategies for measurable ROI and long-term brand growth.
  • •Create and maintain campaign documents, rollout plans, content calendars, and marketing timelines.
  • •Oversee social content and fan communications across websites, email, SMS, and paid advertising.
  • •Execute paid media using GA4 and Meta Ads Manager, using performance insights and conversion-focused copy.
  • •Serve as an internal educator on emerging digital platforms, trends, tools, and best practices; manage partners and vendors.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401k

Key Requirements

  • •3+ years of experience developing and implementing digital marketing/social media strategy.
  • •Advanced quantitative/data analytics skills to measure campaign performance and drive action.
  • •Video and image editing capabilities.
  • •Strong project management/organizational skills to manage marketing timelines and rollout plans.
  • •Bachelor’s degree in marketing, promotions, advertising, or related field (preferred).
Experience:3+ yearsDigital marketingSocial mediaMusicLifestyleEntertainmentChristian music
Education:Bachelor's in marketing, promotions, advertising or related field
Skills:CollaborationVerbal communicationInterpersonal skillsWritten communicationOrganization
Tech Stack:GA4Meta Ads ManagerEmailSMSLanding pagesSocial mediaMacPCOnline applicationsMobile applications

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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