Growth Marketing Manager

Sarwa
Abu Dhabi
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical","Curious","Performance-focused","Organized","Proactive"]

Own full-funnel growth by managing and optimizing paid and lifecycle campaigns across Meta, Google, and channels like email, push, and in-app. Run A/B tests to improve acquisition, activation, and retention, collaborate cross-functionally with Growth, Product, and Creative to refine the user journey, and build dashboards to track performance and insights. Ideal for an analytical marketer comfortable owning performance outcomes.

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FursaFursa
Sarwa
Sarwa
6 months ago

Growth Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own full-funnel growth by managing and optimizing paid and lifecycle campaigns across Meta, Google, and channels like email, push, and in-app. Run A/B tests to improve acquisition, activation, and retention, collaborate cross-functionally with Growth, Product, and Creative to refine the user journey, and build dashboards to track performance and insights. Ideal for an analytical marketer comfortable owning performance outcomes.
Location: Abu Dhabi
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and optimize paid campaigns across Meta, Google, and other channels.
  • •Own lifecycle channels (email, push, in-app) and optimize activation and engagement through A/B testing.
  • •Plan, launch, and iterate on growth initiatives in partnership with Growth, Product, and Creative.
  • •Collaborate with Creative to develop ads and visuals across lifecycle touchpoints.
  • •Build and maintain dashboards to monitor performance and insights.

Pay and Benefits

Perks:Remote WorkHealth InsuranceDentalVisionLearning BudgetEquity

Key Requirements

  • •4+ years of growth/performance marketing experience at a B2C company (startup experience preferred).
  • •Proven ability to manage paid campaigns end-to-end.
  • •Strong understanding of core growth metrics and performance outcomes.
  • •Comfortable using analytics and attribution tools such as Metabase, Amplitude, GA4, and Adjust.
  • •Ability to craft effective messaging across ads and lifecycle touchpoints.
Experience:4+ yearsGrowth/performance marketingB2CStartupFinancial servicesPersonal finance
Skills:AnalyticalCuriousPerformance-focusedOrganizedProactive
Languages:Arabic
Tech Stack:MetaGoogleA/B testingEmailPushIn-appDashboardsMetabaseAmplitudeGA4Adjust

Company Brief

Sarwa
Sarwa is a UAE-based digital investing and personal finance platform offering automated investing, trading, and savings products to retail customers across the MENA region via a mobile-first app and advisory services.
Industry: Wealth Management
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2017
Glassdoor
Glassdoor: 4.3
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