Industry Marketing Manager

Grant Thornton
Chicago, Cleveland, Denver, Kansas City, Milwaukee, Minneapolis, Wichita, Boston, Hartford, New York, Atlanta, Charlotte, Columbia, Orlando, Raleigh, Austin, Dallas, Houston, Oklahoma City, Bellevue, Los Angeles, Phoenix, Salt Lake City, San Diego, San Francisco, San Jose, Baltimore, Philadelphia, Pittsburgh, Cincinnati
Workplace: HybridFull timeUSD 104,000 - 156,000 annuallyFunction: Marketing & GrowthExperience: 6-9 yearsEducation: bachelorsSkills: ["Writing","Editing","Storytelling","Stakeholder management","Project leadership"]

Develop and activate industry-specific B2B marketing strategies that support growth priorities. Own the industry marketing plan, build content and thought leadership (articles, points of view, email campaigns, landing pages, webcasts, and event content), and translate insights into integrated campaign narratives. Partner with industry leaders and service line marketing teams to coordinate activation across digital, events, communications, field marketing, and sales enablement, while measuring performance and optimizing outcomes using AI-enabled tools.

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Grant Thornton
Grant Thornton
6 days ago

Industry Marketing Manager

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Job Summary

Develop and activate industry-specific B2B marketing strategies that support growth priorities. Own the industry marketing plan, build content and thought leadership (articles, points of view, email campaigns, landing pages, webcasts, and event content), and translate insights into integrated campaign narratives. Partner with industry leaders and service line marketing teams to coordinate activation across digital, events, communications, field marketing, and sales enablement, while measuring performance and optimizing outcomes using AI-enabled tools.
Location: Chicago, Cleveland, Denver, Kansas City, Milwaukee, Minneapolis, Wichita, Boston, Hartford, New York, Atlanta, Charlotte, Columbia, Orlando, Raleigh, Austin, Dallas, Houston, Oklahoma City, Bellevue, Los Angeles, Phoenix, Salt Lake City, San Diego, San Francisco, San Jose, Baltimore, Philadelphia, Pittsburgh, Cincinnati
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as the primary marketing partner for assigned industries and develop industry-specific marketing plans aligned to firm priorities.
  • •Own the content roadmap and create industry-focused thought leadership and campaign assets across channels (articles, points of view, email campaigns, landing pages, webcasts, and event content).
  • •Support integrated, service line-led campaigns with industry-specific insights, messaging, content, and activation plans.
  • •Evaluate and help plan events, sponsorships, and partnerships, including messaging, speaker strategies, and activation coordination.
  • •Define success measures, monitor performance, analyze engagement/utilization/business impact, and recommend optimizations using data.

Pay and Benefits

Salary: USD 104,000 - 156,000 annually
Perks:Health InsuranceDentalVisionEmployee Assistance401kPaid LeaveAnnual Bonus

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • •Minimum of 6-9 years of B2B marketing experience.
  • •Strong writing, editing, and storytelling capabilities, including experience developing content and thought leadership.
  • •Experience activating integrated marketing campaigns and creating email, landing page, webcasts, and event-related content.
  • •Strong stakeholder management and project-leadership skills, with demonstrated proficiency in AI-enabled marketing tools and practices.
Experience:6-9 yearsB2B marketing
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:WritingEditingStorytellingStakeholder managementProject leadership
Tech Stack:AI-enabled marketing tools

Company Brief

Grant Thornton
Global accounting and advisory network providing audit, tax, and consulting services to businesses, public sector entities, and private clients across industries through independent member firms operating under the Grant Thornton brand.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: London, United Kingdom
WebsiteLinkedIn