Senior Digital Marketing Manager

UserTesting
California
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Stakeholder management","Analytical skills","Cross-functional collaboration","Data-driven decision-making"]

Own the performance and evolution of the web presence across three domain properties. Drive digital strategy focused on search visibility, conversion rate optimization, and front-end execution, partnering with marketing, brand, content, and product stakeholders. Lead organic search improvements (technical SEO, content architecture, schema, and AEO), run experimentation using testing platforms, and deliver actionable portfolio reporting from GA4, Google Search Console, and experiment results.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
UserTesting
UserTesting
2 months ago

Senior Digital Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own the performance and evolution of the web presence across three domain properties. Drive digital strategy focused on search visibility, conversion rate optimization, and front-end execution, partnering with marketing, brand, content, and product stakeholders. Lead organic search improvements (technical SEO, content architecture, schema, and AEO), run experimentation using testing platforms, and deliver actionable portfolio reporting from GA4, Google Search Console, and experiment results.
Location: California
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own front-end development of the websites in Webflow, creating reusable components and maintaining accessibility and performance standards.
  • •Lead CRO by developing testing hypotheses and executing A/B and multivariate experiments, then translating insights into roadmap priorities.
  • •Establish governance across the three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices.
  • •Develop and execute organic search strategy, including technical SEO, content architecture, schema markup, and Answer Engine Optimization (AEO).
  • •Deliver actionable reporting across the web portfolio using GA4, Google Search Console, and experimentation platform data.

Key Requirements

  • •7+ years of experience in digital marketing, web management, or related work with ownership of SEO, CRO, or front-end web programs.
  • •Hands-on Webflow experience, including page creation, CMS management, and site configuration.
  • •Strong technical and on-page SEO expertise, with experience driving organic growth; AEO and structured data experience is a plus.
  • •Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar tools.
  • •Front-end development skills (HTML, CSS, JavaScript) and strong analytical skills using GA4, Google Search Console, and Core Web Vitals.
Experience:7+ yearsDigital marketingWeb management
Skills:CommunicationStakeholder managementAnalytical skillsCross-functional collaborationData-driven decision-making
Tech Stack:WebflowHTMLCSSJavaScriptCMSGA4Google Search ConsoleCore Web VitalsVWOOptimizelyAB TastyA/B testingMultivariate testingSchema markupSEOAEO

Company Brief

UserTesting
Provides a user experience research platform that enables companies to capture on-demand video feedback, usability testing, and customer insights to improve products, websites, and digital experiences across design, product, and marketing teams.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2007
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn