Senior Content Marketing Strategist

Gomotive
United States
Workplace: RemoteFull timeUSD 116,000 - 137,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Editing","Strategic judgment","Data-driven thinking","Cross-functional collaboration","Stakeholder alignment","Interviewing"]

Own end-to-end strategy, development, and outcomes for high-impact content programs that support brand and pipeline priorities. Lead full-funnel initiatives including thought leadership, flagship research, proprietary data reports, and customer/expert storytelling. Use content, audience, and performance data to improve distribution and reuse, measure impact, and identify content gaps. Partner cross-functionally to align messaging and program priorities across enterprise buying journeys.

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FursaFursa
Gomotive
Gomotive
5 days ago

Senior Content Marketing Strategist

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Last checked: 44 minutes agoStatus: Live

Job Summary

Own end-to-end strategy, development, and outcomes for high-impact content programs that support brand and pipeline priorities. Lead full-funnel initiatives including thought leadership, flagship research, proprietary data reports, and customer/expert storytelling. Use content, audience, and performance data to improve distribution and reuse, measure impact, and identify content gaps. Partner cross-functionally to align messaging and program priorities across enterprise buying journeys.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Set the strategy, roadmap, and editorial direction for high-impact content programs supporting brand, audience, and pipeline priorities.
  • •Own complex full-funnel content programs from opportunity identification and strategic brief through production, distribution, optimization, and measurement.
  • •Build customer- and expert-first content through executive interviews, SME conversations, customer research, and user-generated voices in partnership with Customer Marketing.
  • •Use content and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate content impact.
  • •Serve as a strategic advisor to cross-functional partners, shaping messaging and program priorities and contributing to content quality and voice standards.

Pay and Benefits

Salary: USD 116,000 - 137,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePharmacy CareOptical CareDental CarePaid LeaveSick TimeDisability CoverageLife Insurance401k

Key Requirements

  • •6+ years of B2B content marketing experience with a strong portfolio of full-funnel, enterprise-oriented customer-facing content or equivalent communications/journalism experience.
  • •Owned a content function/portfolio/major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
  • •Exceptional writing and editing skills, including translating technical and data-heavy topics into compelling narratives.
  • •Experience designing content ecosystems across audience needs, funnel stages, formats, channels, and business outcomes.
  • •Ability to conduct executive and SME interviews and turn them into high-quality, high-impact content.
Experience:6+ yearsB2BEnterpriseContent marketingThought leadershipResearchCommunicationsJournalism
Skills:WritingEditingStrategic judgmentData-driven thinkingCross-functional collaborationStakeholder alignmentInterviewing
Languages:English

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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