Field Marketing Manager
Cengage Group
Massachusetts, United States
Workplace: RemoteFull timeUSD 67,000 - 107,200 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Analytical skills","Written communication","Verbal communication","Presentation skills"]Develop and lead regional K–12 field marketing strategies that drive awareness, demand, and product adoption across assigned territories. Translate national campaigns into localized, district-level programs and own multi-channel demand generation, KPIs, and pipeline growth. Collaborate on regional and national events (in-person and virtual), partner closely with Sales for alignment and lead management, and analyze market trends and procurement cycles to continuously improve ROI.
