Field Marketing Manager

Cengage Group
Massachusetts, United States
Workplace: RemoteFull timeUSD 67,000 - 107,200 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Analytical skills","Written communication","Verbal communication","Presentation skills"]

Develop and lead regional K–12 field marketing strategies that drive awareness, demand, and product adoption across assigned territories. Translate national campaigns into localized, district-level programs and own multi-channel demand generation, KPIs, and pipeline growth. Collaborate on regional and national events (in-person and virtual), partner closely with Sales for alignment and lead management, and analyze market trends and procurement cycles to continuously improve ROI.

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Cengage Group
Cengage Group
1 month ago

Field Marketing Manager

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Job Summary

Develop and lead regional K–12 field marketing strategies that drive awareness, demand, and product adoption across assigned territories. Translate national campaigns into localized, district-level programs and own multi-channel demand generation, KPIs, and pipeline growth. Collaborate on regional and national events (in-person and virtual), partner closely with Sales for alignment and lead management, and analyze market trends and procurement cycles to continuously improve ROI.
Location: Massachusetts, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement regional K–12 field marketing strategies aligned to business objectives and revenue goals.
  • •Own end-to-end demand generation programs across email, digital, webinars, events, and ABM initiatives.
  • •Establish KPIs, analyze performance, and provide data-driven recommendations to improve ROI.
  • •Collaborate on the strategy and execution of regional and national K–12 events, including virtual and hybrid webinars.
  • •Partner with Sales leadership to align territory plans, equip sales with enablement materials, and drive effective lead management.

Pay and Benefits

Salary: USD 67,000 - 107,200 annually

Key Requirements

  • •Bachelor’s degree in marketing, business, education, or a related field (or equivalent experience).
  • •Minimum 3 years of experience in field marketing, demand generation, or regional marketing with proven program ownership.
  • •Ability to develop and implement strategic marketing plans tied to measurable business outcomes.
  • •Strong understanding of multi-channel marketing, campaign strategy, and pipeline generation.
  • •Experience partnering with sales teams to influence go-to-market strategy.
Experience:3+ yearsK–12EdTechPublic sector marketing
Education:Bachelor's
Skills:Project managementAnalytical skillsWritten communicationVerbal communicationPresentation skills
Tech Stack:SalesforceMarketoHubSpot

Company Brief

Cengage Group
Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Boston, United States
Founded: 2007
WebsiteLinkedIn