Industry Marketing Lead, Media, Entertainment, Sports & Gaming

Braze
San Francisco
Workplace: HybridFull timeUSD 114,000 - 171,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Strategic thinking","Collaboration","Communication","Problem-solving"]

Own industry-specific go-to-market marketing for Media, Entertainment, Gaming & Sports, building and executing content and communications strategies that drive adoption of Braze. Partner closely with sales, enablement, content, and customer success to align value propositions with measurable business outcomes. Create campaigns and client-facing thought leadership, serve as the industry expert, and synthesize feedback from sales and customers to inform content, research, and product development.

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Braze
Braze
1 month ago

Industry Marketing Lead, Media, Entertainment, Sports & Gaming

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own industry-specific go-to-market marketing for Media, Entertainment, Gaming & Sports, building and executing content and communications strategies that drive adoption of Braze. Partner closely with sales, enablement, content, and customer success to align value propositions with measurable business outcomes. Create campaigns and client-facing thought leadership, serve as the industry expert, and synthesize feedback from sales and customers to inform content, research, and product development.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute industry marketing strategies and content/communications tailored to Media, Entertainment, Gaming & Sports.
  • •Collaborate with sales and industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
  • •Create programs and campaigns (e.g., white papers, case studies, webinars, thought leadership) that demonstrate Braze’s value.
  • •Work with cross-functional teams to develop client-facing materials and generate/distribute industry insights.
  • •Serve as the industry expert, train sales teams, and synthesize feedback to inform content, research, and product development.

Pay and Benefits

Salary: USD 114,000 - 171,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRetirementEquityPaid LeaveLearning BudgetParental Leave

Key Requirements

  • •BA/BS degree required; MBA or relevant advanced degree is a plus.
  • •7-10+ years of marketing experience, preferably with customers via an agency, technology partner, or consulting firm.
  • •Proven success developing and executing go-to-market strategies in a fast-paced environment.
  • •Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
  • •Experience working cross-functionally and managing relationships with key stakeholders.
Experience:7-10 years
Education:Bachelor's
Skills:Strategic thinkingCollaborationCommunicationProblem-solving
Languages:English
Tech Stack:Marketing automationCustomer engagement platforms

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn