Marketing, Brand and Social Lead

American Express
Auckland
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Creative thinking","Commercial judgement","Ownership","Project management","Stakeholder management"]

Plan, deliver, and optimize integrated campaigns across paid, owned, and social channels to drive customer and commercial outcomes. Own end-to-end campaign execution—from strategy and messaging to approvals, production, implementation, and performance optimization. Partner with agencies and internal teams to deliver compliant, on-brand marketing, and grow the Amex NZ brand through content, social, and partnerships. Use customer insights, performance data, AI, and automation to improve effectiveness and efficiency.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
1 day ago

Marketing, Brand and Social Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Plan, deliver, and optimize integrated campaigns across paid, owned, and social channels to drive customer and commercial outcomes. Own end-to-end campaign execution—from strategy and messaging to approvals, production, implementation, and performance optimization. Partner with agencies and internal teams to deliver compliant, on-brand marketing, and grow the Amex NZ brand through content, social, and partnerships. Use customer insights, performance data, AI, and automation to improve effectiveness and efficiency.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan and optimize integrated campaigns across paid, owned, and social channels.
  • •Develop campaign strategies, messaging, and creative aligned to customer and commercial outcomes.
  • •Manage campaigns end-to-end, from briefing and creative development through approvals, production, implementation, and optimization.
  • •Partner with agencies and internal teams to deliver high-quality, compliant, on-brand marketing.
  • •Lead organic and paid social activity and use customer insights and performance data to improve marketing effectiveness.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisabilityRetirementPaid ParentalHybrid

Key Requirements

  • •3+ years’ experience in marketing, campaign management, brand, or digital marketing.
  • •Experience delivering integrated campaigns across multiple channels (paid, owned, and social).
  • •Experience working with agencies and managing creative development and production.
  • •Strong understanding of paid and organic social media and digital marketing.
  • •A bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:3+ years
Education:Bachelor's in Marketing, Business, Communications, or a related field
Skills:Creative thinkingCommercial judgementOwnershipProject managementStakeholder management
Tech Stack:AIAutomation

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn