Carousell Group

1 month ago

CRM Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Join Carousell Group as a CRM Specialist to own and grow lifecycle marketing across Mudah and Carousell. Build and optimise onboarding, activation, engagement, retention, and reactivation journeys through multi-channel campaigns (Push, In-App, Email, SMS, WhatsApp). Collaborate with Product, Data, and Brand teams to deliver personalisation, automation, and scalable CRM programmes that drive measurable business outcomes.

Location: Kuala Lumpur

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, execute, and optimise CRM campaigns across Push, In-App, Email, SMS, and WhatsApp channels across Mudah and Carousell, ensuring alignment with business objectives and growth priorities
•Own campaign calendars and ensure timely delivery of lifecycle, promotional, and behavioural campaigns
•Coordinate campaign execution with Product, Design, Content, and Business stakeholders
•Maintain and enhance CRM workflows and automation programmes
•Monitor campaign performance and key CRM metrics

Key Requirements

•3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation
•Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives
•Proven track record of executing and optimising lifecycle programmes and customer journeys
•Hands-on experience with CRM platforms such as Braze, MoEngage, Clevertap, HubSpot, Salesforce Marketing Cloud, or similar
•Strong analytical and problem-solving skills

Experience:3-5 yearsE-commerceMarketplaceConsumer technology

Skills:AnalyticalOwnershipCommunicationProblem-solvingOrganization

Languages:English

Tech Stack:BrazeMoEngageCleverTapHubSpotSalesforce Marketing CloudSQLExcel

Company Brief

Carousell Group

Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: Singapore, Singapore

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Carousell Group

1 month ago

CRM Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, execute, and optimise CRM campaigns across Push, In-App, Email, SMS, and WhatsApp channels across Mudah and Carousell, ensuring alignment with business objectives and growth priorities
•Own campaign calendars and ensure timely delivery of lifecycle, promotional, and behavioural campaigns
•Coordinate campaign execution with Product, Design, Content, and Business stakeholders
•Maintain and enhance CRM workflows and automation programmes
•Monitor campaign performance and key CRM metrics

Key Requirements

•3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation
•Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives
•Proven track record of executing and optimising lifecycle programmes and customer journeys
•Hands-on experience with CRM platforms such as Braze, MoEngage, Clevertap, HubSpot, Salesforce Marketing Cloud, or similar
•Strong analytical and problem-solving skills

Experience:3-5 yearsE-commerceMarketplaceConsumer technology

Skills:AnalyticalOwnershipCommunicationProblem-solvingOrganization

Languages:English

Tech Stack:BrazeMoEngageCleverTapHubSpotSalesforce Marketing CloudSQLExcel

Company Brief

Carousell Group

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: Singapore, Singapore

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor