Category Marketing Manager

Whatnot
New York, San Francisco, Los Angeles, Seattle
Workplace: HybridFull timeUSD 126,000 - 165,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Growth mindset","Problem-solving","Cross-functional collaboration","Data-driven decision-making","Adaptability"]

Own category growth by driving buyer acquisition and building demand through campaigns and on-platform moments. Plan and execute events, product releases, and community activations across multiple channels. Manage influencer portfolios end-to-end and partner with social and paid creative teams to support tentpole campaigns. Use KPI measurement and iteration to improve initiative performance, collaborating cross-functionally to help sellers grow fast.

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Whatnot
Whatnot
4 months ago

Category Marketing Manager

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Last checked: 59 minutes agoStatus: Live

Job Summary

Own category growth by driving buyer acquisition and building demand through campaigns and on-platform moments. Plan and execute events, product releases, and community activations across multiple channels. Manage influencer portfolios end-to-end and partner with social and paid creative teams to support tentpole campaigns. Use KPI measurement and iteration to improve initiative performance, collaborating cross-functionally to help sellers grow fast.
Location: New York, San Francisco, Los Angeles, Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own buyer acquisition for a priority category via campaigns and events that generate buzz and grow demand.
  • •Lead end-to-end planning and execution of on-platform events, product releases, and community moments across multiple channels.
  • •Manage influencer relationships including content ideation, execution, and reporting.
  • •Partner with other marketers (e.g., social or paid creative) to support tentpole category campaigns and share category insights.
  • •Measure and iterate on the effectiveness of category marketing initiatives.

Pay and Benefits

Salary: USD 126,000 - 165,000 annually
Perks:Health InsuranceRemote Work401kPaid Leave

Key Requirements

  • •4+ years of marketing experience in a fast-paced environment.
  • •Versatile ability to flex across strategy and execution across multiple channels.
  • •Strong project management skills to lead complex, cross-functional initiatives.
  • •Data-driven approach with experience tracking KPIs and measuring marketing program success.
  • •Scrappy and flexible in a startup environment, comfortable pivoting with limited guidance.
Experience:4+ yearsHigh-growth startupMarketplaceCreator-focused platformOnline marketplaces
Skills:Growth mindsetProblem-solvingCross-functional collaborationData-driven decision-makingAdaptability
Tech Stack:SQLHexSigmaCreative SuiteFigma

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn