Modern Health

14 hours ago

Director of Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead product marketing that connects Modern Health’s service delivery teams with Revenue, owning the external narrative for employers, brokers, consultants, and members. Shape market positioning and messaging rooted in clinical evidence and competitive dynamics, drive full launch and rollout excellence across the product portfolio, and create sales-facing assets that help the field run consistent, differentiated conversations.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and defend Modern Health’s workplace mental health point of view using clinical evidence and competitive dynamics.
•Own positioning and messaging across B2B and B2C audiences, including competitive differentiation and refreshed messaging frameworks.
•Lead GTM planning and rollout execution for new products, services, and pilots, owning the launch lifecycle.
•Create and maintain sales-facing marketing assets (pitch decks, one-pagers, battlecards, positioning cheat sheets, demo talk tracks, and RFP-ready content).
•Lead solution packaging positioning across tiers and packages, articulating trade-offs and upgrade paths while coordinating cross-functionally to ensure clarity and compliance.

Pay and Benefits

Salary: USD 193,900 - 228,100 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionDisabilityLife InsuranceHsaFsaTime OffParental Leave401kLearning BudgetRemote Work

Key Requirements

•8+ years of product marketing experience, including 3+ years in a leadership role.
•Proven experience owning positioning and messaging for complex, multi-product B2B solutions in health tech or HR benefits.
•3+ years working in Health Tech, Health Care, or HR Benefits environments.
•Ability to write and defend positioning briefs and messaging decisions, cutting through internal politics to drive clarity.
•Deep fluency in GTM launch processes and experience creating sales-facing materials such as battlecards, pitch decks, and one-pagers.

Experience:Health techHR benefitsB2B

Skills:StorytellingStrategic communicationStakeholder alignmentCompetitive analysisCollaboration

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Modern Health

Provides a mental health and well-being platform for employers, combining coaching, therapy, and self-guided digital resources to support employee mental health and improve workplace outcomes.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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Modern Health

14 hours ago

Director of Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and defend Modern Health’s workplace mental health point of view using clinical evidence and competitive dynamics.
•Own positioning and messaging across B2B and B2C audiences, including competitive differentiation and refreshed messaging frameworks.
•Lead GTM planning and rollout execution for new products, services, and pilots, owning the launch lifecycle.
•Create and maintain sales-facing marketing assets (pitch decks, one-pagers, battlecards, positioning cheat sheets, demo talk tracks, and RFP-ready content).
•Lead solution packaging positioning across tiers and packages, articulating trade-offs and upgrade paths while coordinating cross-functionally to ensure clarity and compliance.

Pay and Benefits

Salary: USD 193,900 - 228,100 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionDisabilityLife InsuranceHsaFsaTime OffParental Leave401kLearning BudgetRemote Work

Key Requirements

•8+ years of product marketing experience, including 3+ years in a leadership role.
•Proven experience owning positioning and messaging for complex, multi-product B2B solutions in health tech or HR benefits.
•3+ years working in Health Tech, Health Care, or HR Benefits environments.
•Ability to write and defend positioning briefs and messaging decisions, cutting through internal politics to drive clarity.
•Deep fluency in GTM launch processes and experience creating sales-facing materials such as battlecards, pitch decks, and one-pagers.

Experience:Health techHR benefitsB2B

Skills:StorytellingStrategic communicationStakeholder alignmentCompetitive analysisCollaboration

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Modern Health

Provides a mental health and well-being platform for employers, combining coaching, therapy, and self-guided digital resources to support employee mental health and improve workplace outcomes.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn