Media Manager

inDrive
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Storytelling","Presentation","Stakeholder management","Turning data into insights"]

Own end-to-end media planning and buying for upper- and mid-funnel campaigns across Mexico and Central America. Translate marketing briefs into cross-channel media plans, define the optimal media mix across digital and offline, and independently manage planning through launch, optimization, and post-campaign analysis. Coordinate with agencies, platforms, and vendors, measure performance with KPI frameworks, and deliver clear reporting and recommendations. Support influencer marketing within the broader media ecosystem.

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FursaFursa
inDrive
inDrive
17 hours ago

Media Manager

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Last checked: 17 hours agoStatus: Live

Job Summary

Own end-to-end media planning and buying for upper- and mid-funnel campaigns across Mexico and Central America. Translate marketing briefs into cross-channel media plans, define the optimal media mix across digital and offline, and independently manage planning through launch, optimization, and post-campaign analysis. Coordinate with agencies, platforms, and vendors, measure performance with KPI frameworks, and deliver clear reporting and recommendations. Support influencer marketing within the broader media ecosystem.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end media planning and buying across Mexico and Central America, aligned with regional business and marketing priorities.
  • •Develop upper- and mid-funnel media strategies to drive reach, awareness, consideration, and business impact.
  • •Translate marketing briefs and objectives into effective cross-channel media plans, defining the optimal media mix across online and offline channels.
  • •Independently manage media projects from planning through campaign launch, optimization, and post-campaign analysis.
  • •Coordinate with agencies, platforms, vendors, and internal teams; monitor performance and deliver reporting and recommendations.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •5+ years of experience in media planning, media buying, advertising, or a related field.
  • •Strong experience running upper- and mid-funnel media campaigns focused on brand awareness and consideration.
  • •Ability to independently manage the full media planning process without relying entirely on an agency.
  • •Strong understanding of digital and offline media channels and how they contribute across the marketing funnel.
  • •Hands-on experience with media analytics, planning and reporting tools, including campaign tracking and optimization.
Skills:Analytical thinkingStorytellingPresentationStakeholder managementTurning data into insights

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn