Trade marketing Manager

Stanley Black & Decker
Sofia, Bulgaria
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Strategic planning","Analytical skills","Budget management"]

Develop and execute long-term trade marketing strategies, including promotions, new product launches, displays, events, and sell-out activities in partnership with European and local agencies, sales, and supply chain teams. Manage marketing materials, translations, and budget/PO processes while ensuring campaigns align with digital and social execution. Track performance metrics, analyze market and competitor trends, support market forecasting, and provide insights to protect and grow market share.

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Stanley Black & Decker
Stanley Black & Decker
2 months ago

Trade marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Develop and execute long-term trade marketing strategies, including promotions, new product launches, displays, events, and sell-out activities in partnership with European and local agencies, sales, and supply chain teams. Manage marketing materials, translations, and budget/PO processes while ensuring campaigns align with digital and social execution. Track performance metrics, analyze market and competitor trends, support market forecasting, and provide insights to protect and grow market share.
Location: Sofia, Bulgaria
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement promotional strategies and long-term marketing plans.
  • •Manage end-to-end promotion and launch activities for products, concepts, displays, and related initiatives.
  • •Plan and coordinate events, trade fairs, and other promotional activities; conduct customer meetings and visits.
  • •Manage marketing budgets, including PO processing, allocate funds to maximize ROI, and measure/report campaign performance.
  • •Administer operational tasks (including pricing setup), analyze market/competitor activity, and support forecasting and co-op activities with meetings.

Key Requirements

  • •Develop and implement long-term promotional and trade marketing strategies aligned to objectives.
  • •Lead planning and execution of promotions, product concepts, displays, events, and trade fair activities.
  • •Coordinate creation, translation, and adaptation of marketing materials with agencies and internal teams.
  • •Work with digital and social media managers to ensure consistent marketing execution and messaging.
  • •Analyze market trends, customer needs, and competitor activity to recommend strategic actions and insights.
Skills:CommunicationCollaborationStrategic planningAnalytical skillsBudget management

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website