Senior Media Planner

Adobe Systems
Tokyo
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Communication","Analytical thinking","Attention to detail","Stakeholder management","Optimization mindset"]

Build the media planning playbook for Adobe’s in-house function, translating regional paid media strategy into platform-native tactical plans for channels including Meta, TikTok, and Snap. Partner daily with regional strategy teams, hand off executed plans to an India-based buy desk, ensure QA/QC against Ops standards, and incorporate Adobe marketing tech (GenPem, AEP, RTCDP) where relevant. Use reporting to drive optimization and help shape a consistent quarterly planning process and testing/beta cycles.

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FursaFursa
Adobe Systems
Adobe Systems
1 day ago

Senior Media Planner

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Last checked: 16 hours agoStatus: Live

Job Summary

Build the media planning playbook for Adobe’s in-house function, translating regional paid media strategy into platform-native tactical plans for channels including Meta, TikTok, and Snap. Partner daily with regional strategy teams, hand off executed plans to an India-based buy desk, ensure QA/QC against Ops standards, and incorporate Adobe marketing tech (GenPem, AEP, RTCDP) where relevant. Use reporting to drive optimization and help shape a consistent quarterly planning process and testing/beta cycles.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Translate regional media strategy into tactical, executable paid media plans for assigned channels, including audience targeting, budget splits, flighting, and placements.
  • •Coordinate with regional strategy teams to keep plans aligned with strategy and maintain platform-native readiness for execution.
  • •Ensure plans are tagged, organized, and quality-checked against Ops standards before handoff to the India-based media-buying team.
  • •Partner with regional strategists and analysts to review reporting and recommend optimizations such as budget shifts, targeting changes, and creative refreshes.
  • •Incorporate Adobe marketing technology (GenPem, AEP, RTCDP) into plans where applicable and help identify testing/beta opportunities with platform partners.

Key Requirements

  • •5+ years in digital advertising or media planning/buying with hands-on experience in at least one of Meta, TikTok, or Snap.
  • •Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
  • •Experience managing multi-market activations, including platform setup across markets and languages.
  • •Track record delivering performance-focused paid social campaigns and using dashboards to make optimization recommendations.
  • •Native-level Japanese and business-level English proficiency.
Experience:5+ yearsDigital advertisingMedia planningMedia buyingPaid socialMulti-market activations
Skills:CommunicationAnalytical thinkingAttention to detailStakeholder managementOptimization mindset
Languages:JapaneseEnglish
Tech Stack:MetaTikTokSnapGenPemAEPRTCDPMCPLLMAudience targetingAd managersCampaign measurementAI-driven media buying

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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