Product Growth Marketing Manager

Wati
Brazil
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical mindset","Written communication","Verbal communication","Cross-functional collaboration","Project management","Ownership","Accountability"]

Live inside product usage and behavioral data to spot expansion and monetization opportunities before they’re requested. Partner closely with Product Managers to review the roadmap, feature performance, and adoption data, then translate insights into business cases and GTM/launch plans. Drive onboarding and activation improvements using product-led evidence, own product-led revenue KPIs, and conduct LATAM market/ICP research to align regional strategy.

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Wati
Wati
6 days ago

Product Growth Marketing Manager

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Last checked: 23 hours agoStatus: Live

Job Summary

Live inside product usage and behavioral data to spot expansion and monetization opportunities before they’re requested. Partner closely with Product Managers to review the roadmap, feature performance, and adoption data, then translate insights into business cases and GTM/launch plans. Drive onboarding and activation improvements using product-led evidence, own product-led revenue KPIs, and conduct LATAM market/ICP research to align regional strategy.
Location: Brazil
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Participate in a weekly cadence with Product Managers to review roadmap, feature performance, and usage data.
  • •Identify expansion, upsell, and monetization opportunities by analyzing adoption and behavioral data across customer segments and features.
  • •Translate data patterns into revenue plans, including business cases, target segments, and the positioning/messaging and enablement required.
  • •Execute go-to-market launch and expansion plans by aligning sales, product, and marketing on strategy and timeline.
  • •Own product-led revenue KPIs and improve onboarding/activation by finding friction points in the customer journey using usage and behavioral data.

Key Requirements

  • •Own strategy from product usage/behavioral data and drive measurable incremental revenue, including walking through the data.
  • •Fluency using product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Looker) to pull, interpret, and act on adoption and usage.
  • •5+ years in B2B SaaS in product marketing, growth marketing, or hybrid product/growth roles, with hands-on recurring partnership with Product Management.
  • •Proven track record executing successful product/feature launches, ideally in a PLG motion.
  • •Fluency in English, Portuguese, and Spanish, with strong communication skills and a bachelor’s degree in marketing/business (MBA a plus).
Experience:5+ yearsB2B SaaSProduct-led growth (PLG)
Education:Bachelor's in marketing, business, or a related field
Skills:Analytical mindsetWritten communicationVerbal communicationCross-functional collaborationProject managementOwnershipAccountability
Languages:EnglishPortugueseSpanish
Tech Stack:AmplitudeMixpanelGoogle AnalyticsLookerProduct analytics tools

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn