Levi Strauss

2 weeks ago

Customer Lifecycle Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Drive Levi’s CRM transformation by owning the customer lifecycle strategy from acquisition through retention and reactivation. Build and deploy automated, personalized journeys across email, SMS, and app push using omni messaging and CDP audiences. Use advanced SQL and cohort/lifecycle analytics to run experiments (A/B and multivariate), measure success, and operationalize winning variants. Collaborate with Paid Media and cross-functional teams to improve deliverability, channel health, and real-time personalization.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Key Responsibilities

•Own the end-to-end customer lifecycle strategy from acquisition to retention and reactivation, using experimentation and automation across channels.
•Serve as the CRM analytics engine: query datasets with SQL, run cohort and lifecycle analyses, perform segmentation deep dives, and size opportunities for roadmap and targeting.
•Translate findings into action by defining hypotheses, designing A/B and multivariate tests, setting success metrics, and operationalizing winning variants.
•Design, build, and deploy customer journeys and automations across email, SMS, and app push using behavioral, transactional, and predictive triggers.
•Leverage CDP to manage CRM audiences (identity resolution, audience creation, activation, and measurement) and oversee CRM tooling/data flows with Product/Tech partners.

Pay and Benefits

Salary: GBP 45,500 - 66,000 annually

Perks:Paid LeaveProduct Discounts

Key Requirements

•Proven CRM analytics experience with hands-on ownership of automation and personalization.
•Advanced SQL skills, including joining large tables, building reusable queries, and validating datasets.
•Comfort with experimentation frameworks such as test design, sample sizing, significance, and translating results into roadmap decisions.
•Proficiency with marketing automation platforms and customer data platforms, including understanding event schemas and identity resolution.
•Strong project and time management skills across BAU and cross-functional initiatives.

Experience:CRMMarketing automationCustomer data platformsCDP

Skills:CommunicationAttention to detailProject managementAnalytical thinkingBias for action

Languages:English

Tech Stack:SQLEmailSMSApp PushCDPOmni messaging platformA/B testingMultivariate testingIdentity resolutionCohort analysis

Company Brief

Levi Strauss

Designs, markets, and sells denim and casual apparel under the Levi's, Dockers, and related brands. The company operates globally through wholesale, retail, and direct-to-consumer channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1853

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Levi Strauss

2 weeks ago

Customer Lifecycle Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Key Responsibilities

•Own the end-to-end customer lifecycle strategy from acquisition to retention and reactivation, using experimentation and automation across channels.
•Serve as the CRM analytics engine: query datasets with SQL, run cohort and lifecycle analyses, perform segmentation deep dives, and size opportunities for roadmap and targeting.
•Translate findings into action by defining hypotheses, designing A/B and multivariate tests, setting success metrics, and operationalizing winning variants.
•Design, build, and deploy customer journeys and automations across email, SMS, and app push using behavioral, transactional, and predictive triggers.
•Leverage CDP to manage CRM audiences (identity resolution, audience creation, activation, and measurement) and oversee CRM tooling/data flows with Product/Tech partners.

Pay and Benefits

Salary: GBP 45,500 - 66,000 annually

Perks:Paid LeaveProduct Discounts

Key Requirements

•Proven CRM analytics experience with hands-on ownership of automation and personalization.
•Advanced SQL skills, including joining large tables, building reusable queries, and validating datasets.
•Comfort with experimentation frameworks such as test design, sample sizing, significance, and translating results into roadmap decisions.
•Proficiency with marketing automation platforms and customer data platforms, including understanding event schemas and identity resolution.
•Strong project and time management skills across BAU and cross-functional initiatives.

Experience:CRMMarketing automationCustomer data platformsCDP

Skills:CommunicationAttention to detailProject managementAnalytical thinkingBias for action

Languages:English

Tech Stack:SQLEmailSMSApp PushCDPOmni messaging platformA/B testingMultivariate testingIdentity resolutionCohort analysis

Company Brief

Levi Strauss

Designs, markets, and sells denim and casual apparel under the Levi's, Dockers, and related brands. The company operates globally through wholesale, retail, and direct-to-consumer channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1853

Website LinkedIn