Head of Marketing DACH, Sennheiser Consumer Hearing (m/f/d)

Sonova
Hannover
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Hands-on mindset","Analytical skills","Budget management","Cross-functional collaboration"]

Lead and execute integrated marketing strategies for the DACH region, translating global brand plans into local omnichannel initiatives. Drive consumer demand across the journey from awareness to loyalty, owning go-to-market strategies for product launches and seasonal campaigns. Analyze market trends and campaign performance to uncover growth opportunities, manage the regional marketing budget with strong ROI, and collaborate closely with Sales, E-Commerce, Finance, and Global Marketing in a hybrid, international environment.

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FursaFursa
Sonova
Sonova
1 day ago

Head of Marketing DACH, Sennheiser Consumer Hearing (m/f/d)

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Job Summary

Lead and execute integrated marketing strategies for the DACH region, translating global brand plans into local omnichannel initiatives. Drive consumer demand across the journey from awareness to loyalty, owning go-to-market strategies for product launches and seasonal campaigns. Analyze market trends and campaign performance to uncover growth opportunities, manage the regional marketing budget with strong ROI, and collaborate closely with Sales, E-Commerce, Finance, and Global Marketing in a hybrid, international environment.
Location: Hannover
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Translate global brand strategies into impactful local marketing initiatives for the DACH market.
  • •Develop and lead integrated omnichannel campaigns across digital, retail, PR, influencer, and partnership channels.
  • •Drive consumer demand across the customer journey from awareness to purchase and loyalty.
  • •Lead go-to-market strategies for product launches and seasonal campaigns.
  • •Analyze market trends, consumer insights, competitor activities, and campaign performance; manage the regional marketing budget with strong ROI and impact.

Key Requirements

  • •8+ years of experience in commercial, brand, or integrated marketing.
  • •Proven success developing and executing omnichannel marketing campaigns that drive business growth.
  • •Strong consumer marketing and brand-building expertise across demand generation and customer acquisition.
  • •Strategic thinking with a hands-on, entrepreneurial mindset.
  • •Fluent German (native or near-native) and strong English skills, with experience managing budgets and measuring marketing effectiveness.
Experience:8+ yearsConsumer electronicsConsumer goodsLifestyle brands
Skills:Strategic thinkingHands-on mindsetAnalytical skillsBudget managementCross-functional collaboration
Languages:GermanEnglish

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website