Product Marketing Manager

Mintlayer
Abu Dhabi
Full timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Writing","Collaboration","Competitive analysis","Data-driven decision-making"]

Own go-to-market strategy for five Mintlayer protocol products (Mojito Wallet, Token Factory, ZK Thunder, DEX, and MWS). Develop positioning and messaging frameworks, build and execute product launch playbooks for Q1–Q4 2026, and create developer-facing content including technical blog posts, API documentation overviews, and integration guides. Run competitive analysis and define marketing KPIs tied to acquisition and activation, partnering with PR and sales enablement teams.

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FursaFursa
Mintlayer
Mintlayer
1 month ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own go-to-market strategy for five Mintlayer protocol products (Mojito Wallet, Token Factory, ZK Thunder, DEX, and MWS). Develop positioning and messaging frameworks, build and execute product launch playbooks for Q1–Q4 2026, and create developer-facing content including technical blog posts, API documentation overviews, and integration guides. Run competitive analysis and define marketing KPIs tied to acquisition and activation, partnering with PR and sales enablement teams.
Location: Abu Dhabi
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop positioning and messaging frameworks for Mintlayer’s core products
  • •Build and execute product launch playbooks for Q1–Q4 2026 launches
  • •Produce developer-facing product content, including technical blogs, API documentation overviews, and integration guides
  • •Lead competitive analysis for comparable Layer-2 protocols and RWA tokenization platforms
  • •Define product marketing KPIs and connect campaign performance to acquisition and activation metrics

Pay and Benefits

Perks:Health InsuranceGym MembershipRelocationRemote WorkEquity

Key Requirements

  • •4+ years of product marketing experience in crypto, SaaS, or developer tools
  • •Ability to write both technical documentation and consumer-facing copy
  • •Experience running product launch campaigns in competitive crypto markets
  • •Data-driven approach that ties campaigns to acquisition and activation metrics
  • •Comfort collaborating across PR and sales enablement for launch execution
Experience:4+ yearsCryptoSaaSDeveloper tools
Skills:WritingCollaborationCompetitive analysisData-driven decision-making

Company Brief

Mintlayer
Develops a Bitcoin-focused blockchain protocol designed to enable decentralized finance applications, tokenization, and interoperability. The platform aims to combine Bitcoin’s security with smart-contract functionality for developers and users.
Industry: Blockchain & Web3
Headquarters: Abu Dhabi, United Arab Emirates
Website