Thumbtack

2 months ago

Product Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own the go-to-market strategy for AI-powered consumer hiring experiences, from market insight and positioning to messaging, launch planning, and performance measurement. Become an expert on homeowners, competitors, and AI trends to identify differentiation and drive product-market fit and adoption. Partner cross-functionally with Product, Design, Research, Data Science, Brand, PR, Growth, and Lifecycle Marketing to reduce friction and increase demand, repeat usage, and engagement.

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Become an expert on homeowners, competitors, and AI trends to identify opportunities and define the right-to-win.
•Own end-to-end GTM strategy for consumer AI-powered hiring experiences, including positioning, messaging, launch strategy, and performance measurement.
•Drive product-market fit and adoption by defining ideal customers and use cases and articulating value to homeowners.
•Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience.
•Build internal and external narratives for the hiring experience and partner with Growth to identify opportunities that increase demand and repeat usage.

Pay and Benefits

Salary: 108,800 - 140,800

Key Requirements

•4+ years of product marketing experience with a strong foundation in consumer-facing products.
•Proven ability to develop insight-driven positioning and messaging for products still finding product-market fit.
•Experience aligning with Brand, Growth, Lifecycle, and PR teams around a unified narrative.
•Strong 0-to-1 GTM experience, taking products from insight generation through launch strategy and performance measurement.
•Excellent collaboration and communication skills to influence cross-functional partners.

Experience:4+ yearsGTMConsumer-facing products

Skills:CollaborationCommunicationStrategic thinkingProblem framingInfluencing cross-functional alignment

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Thumbtack

2 months ago

Product Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Ontario

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Become an expert on homeowners, competitors, and AI trends to identify opportunities and define the right-to-win.
•Own end-to-end GTM strategy for consumer AI-powered hiring experiences, including positioning, messaging, launch strategy, and performance measurement.
•Drive product-market fit and adoption by defining ideal customers and use cases and articulating value to homeowners.
•Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience.
•Build internal and external narratives for the hiring experience and partner with Growth to identify opportunities that increase demand and repeat usage.

Pay and Benefits

Salary: 108,800 - 140,800

Key Requirements

•4+ years of product marketing experience with a strong foundation in consumer-facing products.
•Proven ability to develop insight-driven positioning and messaging for products still finding product-market fit.
•Experience aligning with Brand, Growth, Lifecycle, and PR teams around a unified narrative.
•Strong 0-to-1 GTM experience, taking products from insight generation through launch strategy and performance measurement.
•Excellent collaboration and communication skills to influence cross-functional partners.

Experience:4+ yearsGTMConsumer-facing products

Skills:CollaborationCommunicationStrategic thinkingProblem framingInfluencing cross-functional alignment

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn